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Richness Curves for Evaluating Market Segmentation.

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Bibliographic Details
Title: Richness Curves for Evaluating Market Segmentation.
Authors: Novak, Thomas P., de Leeuw, Jan, MacEvoy, Bruce1,2,3
Source: Journal of Marketing Research (JMR). May92, Vol. 29 Issue 2, p254-267. 14p. 5 Charts, 7 Graphs.
Database: Business Source Ultimate
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