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Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.

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Bibliographic Details
Title: Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.
Authors: Kotabe, Masaaki1
Source: Journal of Marketing. Apr90, Vol. 54 Issue 2, p19-33. 15p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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An: 9602205183
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PubType: Academic Journal
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  Data: Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.
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      – Type: doi
        Value: 10.1177/002224299005400202
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 19
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      – TitleFull: Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.
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              M: 04
              Text: Apr90
              Type: published
              Y: 1990
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              Value: 54
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