APA (7th ed.) Citation

Kumar, A., & Dillon, W. R. (1992). An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data. Journal of Marketing Research (JMR), 29(1), 51. https://doi.org/10.2307/3172492

Chicago Style (17th ed.) Citation

Kumar, Ajith, and William R. Dillon. "An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data." Journal of Marketing Research (JMR) 29, no. 1 (1992): 51. https://doi.org/10.2307/3172492.

MLA (9th ed.) Citation

Kumar, Ajith, and William R. Dillon. "An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data." Journal of Marketing Research (JMR), vol. 29, no. 1, 1992, p. 51, https://doi.org/10.2307/3172492.