An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.

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Bibliographic Details
Title:	An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.
Authors:	Kumar, Ajith, Dillon, William R.^1,2
Source:	Journal of Marketing Research (JMR). Feb1992, Vol. 29 Issue 1, p51-64. 14p. 6 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3172492