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An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.

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Title: An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.
Authors: Kumar, Ajith, Dillon, William R.1,2
Source: Journal of Marketing Research (JMR). Feb1992, Vol. 29 Issue 1, p51-64. 14p. 6 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb1992, Vol. 29 Issue 1, p51-64. 14p. 6 Charts, 1 Graph.
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        Value: 10.2307/3172492
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        Text: English
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        PageCount: 14
        StartPage: 51
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      – TitleFull: An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.
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              Text: Feb1992
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              Y: 1992
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