APA (7th ed.) Citation

Ball, A. D., & Lamb, C. G. (1996). STATMOST STATISTICAL PACKAGE, VERSION 2.5 FOR WINDOWS. Journal of Marketing Research (JMR), 33(1), 122. https://doi.org/10.2307/3152024

Chicago Style (17th ed.) Citation

Ball, A. Dwayne, and Charles G. Lamb. "STATMOST STATISTICAL PACKAGE, VERSION 2.5 FOR WINDOWS." Journal of Marketing Research (JMR) 33, no. 1 (1996): 122. https://doi.org/10.2307/3152024.

MLA (9th ed.) Citation

Ball, A. Dwayne, and Charles G. Lamb. "STATMOST STATISTICAL PACKAGE, VERSION 2.5 FOR WINDOWS." Journal of Marketing Research (JMR), vol. 33, no. 1, 1996, p. 122, https://doi.org/10.2307/3152024.