APA (7th ed.) Citation

Reardon, G., & Pathak, D. S. (1990). Segmenting the Antihistamine Market: An Investigation of Consumer Preferences. Journal of Health Care Marketing, 10(3), 23.

Chicago Style (17th ed.) Citation

Reardon, Gregory, and Dev S. Pathak. "Segmenting the Antihistamine Market: An Investigation of Consumer Preferences." Journal of Health Care Marketing 10, no. 3 (1990): 23.

MLA (9th ed.) Citation

Reardon, Gregory, and Dev S. Pathak. "Segmenting the Antihistamine Market: An Investigation of Consumer Preferences." Journal of Health Care Marketing, vol. 10, no. 3, 1990, p. 23.