Segmenting the Antihistamine Market: An Investigation of Consumer Preferences.
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| Title: | Segmenting the Antihistamine Market: An Investigation of Consumer Preferences. |
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| Authors: | Reardon, Gregory1, Pathak, Dev S.2 |
| Source: | Journal of Health Care Marketing. Sep90, Vol. 10 Issue 3, p23-33. 11p. 7 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 07373252 |
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