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Segmenting the Antihistamine Market: An Investigation of Consumer Preferences.

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Title: Segmenting the Antihistamine Market: An Investigation of Consumer Preferences.
Authors: Reardon, Gregory1, Pathak, Dev S.2
Source: Journal of Health Care Marketing. Sep90, Vol. 10 Issue 3, p23-33. 11p. 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Segmenting the Antihistamine Market: An Investigation of Consumer Preferences.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Health+Care+Marketing%22">Journal of Health Care Marketing</searchLink>. Sep90, Vol. 10 Issue 3, p23-33. 11p. 7 Charts, 2 Graphs.
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              Text: Sep90
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              Y: 1990
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