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Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.

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Bibliographic Details
Title: Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.
Authors: Otnes, Cele1, Scott, Linda M.1
Source: Journal of Advertising. Spring96, Vol. 25 Issue 1, p33-50. 18p. 9 Black and White Photographs, 1 Chart.
Database: Business Source Ultimate
Description
ISSN:00913367
DOI:10.1080/00913367.1996.10673494