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Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.

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Bibliographic Details
Title: Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
Authors: Stafford, Marla Royne1
Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p13-28. 16p. 1 Black and White Photograph, 6 Charts.
Database: Business Source Ultimate
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An: 9701143303
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PubType: Academic Journal
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/00913367.1996.10673504
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 13
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      – TitleFull: Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
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            NameFull: Stafford, Marla Royne
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            – D: 01
              M: 09
              Text: Fall96
              Type: published
              Y: 1996
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              Value: 25
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            – TitleFull: Journal of Advertising
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