APA (7th ed.) Citation

Shaw, R. (1997). New trade launch is rock science. Advertising Age's Business Marketing, 82(1), 52.

Chicago Style (17th ed.) Citation

Shaw, Russel. "New Trade Launch Is Rock Science." Advertising Age's Business Marketing 82, no. 1 (1997): 52.

MLA (9th ed.) Citation

Shaw, Russel. "New Trade Launch Is Rock Science." Advertising Age's Business Marketing, vol. 82, no. 1, 1997, p. 52.