New trade launch is rock science.
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| Title: | New trade launch is rock science. |
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| Authors: | Shaw, Russel |
| Source: | Advertising Age's Business Marketing. Jan/Feb97, Vol. 82 Issue 1, p52. 1/2p. 1 Color Photograph, 1 Black and White Photograph, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 1087948X |
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