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Defining Next-Generation Products: An Inside Look.

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Bibliographic Details
Title: Defining Next-Generation Products: An Inside Look.
Authors: Tabrizi, Behnam1, Walleigh, Rick2
Source: Harvard Business Review. Nov/Dec97, Vol. 75 Issue 6, p116-124. 9p. 1 Color Photograph, 1 Chart.
Database: Business Source Ultimate
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              Text: Nov/Dec97
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