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Defining Next-Generation Products: An Inside Look.

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Bibliographic Details
Title:	Defining Next-Generation Products: An Inside Look.
Authors:	Tabrizi, Behnam¹, Walleigh, Rick²
Source:	Harvard Business Review. Nov/Dec97, Vol. 75 Issue 6, p116-124. 9p. 1 Color Photograph, 1 Chart.
Database:	Business Source Ultimate
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