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Domains of Ignorance: What We Most Need to Know.

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Title: Domains of Ignorance: What We Most Need to Know.
Authors: Day, George S.1, Jocz, Katherine E.2, Root, H. Paul3
Source: Marketing Management. Winter1992, Vol. 1 Issue 1, p8-14. 7p.
Database: Business Source Ultimate
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ISSN:10613846