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Effects of materialism and religious values on attitudes towards cause-related marketing.

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Title: Effects of materialism and religious values on attitudes towards cause-related marketing.
Authors: Erdoğan, B. Zafer1 bzerdogan@anadolu.edu.tr, Torun, Tolga2 torun.tolga@hotmail.com, Gönüllüoğlu, Sevgi2 sgonulluoglu@hotmail.com
Source: Social Business. Summer2014, Vol. 4 Issue 2, p153-168. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Effects of materialism and religious values on attitudes towards cause-related marketing.
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        Value: 10.1362/204440814X14024779688151
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      – Code: eng
        Text: English
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        StartPage: 153
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      – TitleFull: Effects of materialism and religious values on attitudes towards cause-related marketing.
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