Communicating to reduce costs at BASF AG.
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| Title: | Communicating to reduce costs at BASF AG. |
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| Authors: | Schick, Elisabeth |
| Source: | Strategic Communication Management. Jun/Jul2003, Vol. 7 Issue 4, p14. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 13639064 |
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