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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.

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Title: Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.
Authors: Davari, Arezoo1 (AUTHOR), Strutton, David1 (AUTHOR) David.Strutton@unt.edu
Source: Journal of Strategic Marketing. Dec2014, Vol. 22 Issue 7, p563-586. 24p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Strategic+Marketing%22">Journal of Strategic Marketing</searchLink>. Dec2014, Vol. 22 Issue 7, p563-586. 24p. 1 Diagram, 6 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=99963636
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        Value: 10.1080/0965254X.2014.914059
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 563
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      – TitleFull: Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.
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            NameFull: Davari, Arezoo
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            – D: 01
              M: 12
              Text: Dec2014
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              Y: 2014
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