APA (7th ed.) Citation

GUYT, J. Y., & GIJSBRECHTS, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance. Journal of Marketing Research (JMR), 51(6), 753. https://doi.org/10.1509/jmr.14.0193

Chicago Style (17th ed.) Citation

GUYT, JONNE Y., and ELS GIJSBRECHTS. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research (JMR) 51, no. 6 (2014): 753. https://doi.org/10.1509/jmr.14.0193.

MLA (9th ed.) Citation

GUYT, JONNE Y., and ELS GIJSBRECHTS. "Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance." Journal of Marketing Research (JMR), vol. 51, no. 6, 2014, p. 753, https://doi.org/10.1509/jmr.14.0193.