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Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.

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Title: Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.
Authors: GUYT, JONNE Y.1 Jonne.Guyt@unisa.edu.au, GIJSBRECHTS, ELS2 e.gijsbrechts@tilburguniversity.edu
Source: Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p753-772. 20p.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.14.0193
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        Text: English
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      – TitleFull: Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.
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              Text: Dec2014
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