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Diet Coke vs. Coke Zero: Inside the Soda Civil War.

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Bibliographic Details
Title: Diet Coke vs. Coke Zero: Inside the Soda Civil War.
Authors: Chandler, Adam (AUTHOR)
Source: Wall Street Journal - Online Edition. 5/23/2026, pN.PAG-N.PAG. 1p.
Subjects: Diet Coke (Trademark), Coca Cola (Trademark), Diet soft drinks, Consumer preferences, Soft drink industry, Brand identification, Marketing strategy
Abstract: The article focuses on the evolving competition between two Coca-Cola diet sodas: Diet Coke and Coke Zero Sugar. While Diet Coke has long been a cultural icon with a loyal fan base spanning generations, Coke Zero Sugar has recently surged in popularity, driven by a 2017 recipe change and marketing that emphasizes its similarity to classic Coca-Cola without the "diet" label. This shift has sparked a notable divide among consumers, with passionate advocates on both sides debating taste and brand identity. Despite their similar calorie content, the two sodas appeal to distinct demographics and evoke different cultural associations, reflecting broader changes in the soft drink market amid rising competition from alternative beverages. [Extracted from the article]
Copyright of Wall Street Journal - Online Edition is the property of Dow Jones & Company Inc and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Regional Business News
FullText Text:
  Availability: 0
Header DbId: bwh
DbLabel: Regional Business News
An: 194177306
AccessLevel: 6
PubType: News
PubTypeId: newspaperArticle
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: Diet Coke vs. Coke Zero: Inside the Soda Civil War.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Chandler%2C+Adam%22">Chandler, Adam</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Wall+Street+Journal+-+Online+Edition%22">Wall Street Journal - Online Edition</searchLink>. 5/23/2026, pN.PAG-N.PAG. 1p.
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  Data: <searchLink fieldCode="DE" term="%22Diet+Coke+%28Trademark%29%22">Diet Coke (Trademark)</searchLink><br /><searchLink fieldCode="DE" term="%22Coca+Cola+%28Trademark%29%22">Coca Cola (Trademark)</searchLink><br /><searchLink fieldCode="DE" term="%22Diet+soft+drinks%22">Diet soft drinks</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Soft+drink+industry%22">Soft drink industry</searchLink><br /><searchLink fieldCode="DE" term="%22Brand+identification%22">Brand identification</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+strategy%22">Marketing strategy</searchLink>
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  Data: The article focuses on the evolving competition between two Coca-Cola diet sodas: Diet Coke and Coke Zero Sugar. While Diet Coke has long been a cultural icon with a loyal fan base spanning generations, Coke Zero Sugar has recently surged in popularity, driven by a 2017 recipe change and marketing that emphasizes its similarity to classic Coca-Cola without the "diet" label. This shift has sparked a notable divide among consumers, with passionate advocates on both sides debating taste and brand identity. Despite their similar calorie content, the two sodas appeal to distinct demographics and evoke different cultural associations, reflecting broader changes in the soft drink market amid rising competition from alternative beverages. [Extracted from the article]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Wall Street Journal - Online Edition is the property of Dow Jones & Company Inc and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 1
        StartPage: N.PAG
    Subjects:
      – SubjectFull: Diet Coke (Trademark)
        Type: general
      – SubjectFull: Coca Cola (Trademark)
        Type: general
      – SubjectFull: Diet soft drinks
        Type: general
      – SubjectFull: Consumer preferences
        Type: general
      – SubjectFull: Soft drink industry
        Type: general
      – SubjectFull: Brand identification
        Type: general
      – SubjectFull: Marketing strategy
        Type: general
    Titles:
      – TitleFull: Diet Coke vs. Coke Zero: Inside the Soda Civil War.
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            NameFull: Chandler, Adam
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            – D: 23
              M: 05
              Text: 5/23/2026
              Type: published
              Y: 2026
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            – TitleFull: Wall Street Journal - Online Edition
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