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How one David handles a Goliath.

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Bibliographic Details
Title: How one David handles a Goliath.
Authors: Devidayal, Namita
Source: Crain's New York Business. 7/18/94, Vol. 10 Issue 29, p24. 2/3p. 1 Color Photograph.
Subjects: Reliable Office Systems & Supplies (Company), Hanson, Bill, Staples Inc.
Abstract: Reports on the strategy of Reliable Office Systems and Supplies in meeting the challenges of large stores like Staples. Marketing initiatives since office supplies chain giant Staples opened; Bill Hanson as president; Reliable's response to Staples; Percentage of decrease in sales in 1994; Hanson's initiatives; Hanson's belief on Staples marketing strategy.
Database: Regional Business News
FullText Text:
  Availability: 0
Header DbId: bwh
DbLabel: Regional Business News
An: 9408241961
AccessLevel: 6
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: How one David handles a Goliath.
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  Data: <searchLink fieldCode="AR" term="%22Devidayal%2C+Namita%22">Devidayal, Namita</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Crain's+New+York+Business%22">Crain's New York Business</searchLink>. 7/18/94, Vol. 10 Issue 29, p24. 2/3p. 1 Color Photograph.
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  Data: <searchLink fieldCode="DE" term="%22Reliable+Office+Systems+%26+Supplies+%28Company%29%22">Reliable Office Systems & Supplies (Company)</searchLink><br /><searchLink fieldCode="DE" term="%22Hanson%2C+Bill%22">Hanson, Bill</searchLink><br /><searchLink fieldCode="DE" term="%22Staples+Inc%2E%22">Staples Inc.</searchLink>
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  Data: Reports on the strategy of Reliable Office Systems and Supplies in meeting the challenges of large stores like Staples. Marketing initiatives since office supplies chain giant Staples opened; Bill Hanson as president; Reliable's response to Staples; Percentage of decrease in sales in 1994; Hanson's initiatives; Hanson's belief on Staples marketing strategy.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bwh&AN=9408241961
RecordInfo BibRecord:
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      – Code: eng
        Text: English
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        PageCount: 0
        StartPage: 24
    Subjects:
      – SubjectFull: Reliable Office Systems & Supplies (Company)
        Type: general
      – SubjectFull: Hanson, Bill
        Type: general
      – SubjectFull: Staples Inc.
        Type: general
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      – TitleFull: How one David handles a Goliath.
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              M: 07
              Text: 7/18/94
              Type: published
              Y: 1994
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