Artrepreneurs & Business Survival: Bridging the Gap to Creative Success
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| Title: | Artrepreneurs & Business Survival: Bridging the Gap to Creative Success |
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| Authors: | Moore, Ryan Michael |
| Committee Members: | David W. Meyer |
| Summary: | Artrepreneurs — freelance artists and small studio owners within creative industries — frequently lack training in essential business management skills in financial management, client pipeline development, and business sustainability. These factors exacerbate already statistically high business failure rates, adding to the burdens experienced by creative entrepreneurs. Conventional wisdom and guidance for entrepreneurs is found in experience-based advice from books, blogs and business mentors. While these offer valuable insights, the lack of data-driven advice highlights an opportunity to close the knowledge gap. This research investigates visually engaging educational systems to guide the creation of new visual solutions which address these challenges. Through creative, visually compelling, and engaging tools, Artrepreneurs will strengthen their financial management, client development and business planning skills while cultivating an entrepreneurial mindset of adaptability and resilience beneficial to long-term success. The desired outcome, beyond teaching skills, is to inspire Artrepreneurs to fuel sustainable creative careers. |
| URL: | https://digitalcommons.liberty.edu/masters/1472 |
| Database: | OpenDissertations |
| Abstract: | Artrepreneurs — freelance artists and small studio owners within creative industries — frequently lack training in essential business management skills in financial management, client pipeline development, and business sustainability. These factors exacerbate already statistically high business failure rates, adding to the burdens experienced by creative entrepreneurs. Conventional wisdom and guidance for entrepreneurs is found in experience-based advice from books, blogs and business mentors. While these offer valuable insights, the lack of data-driven advice highlights an opportunity to close the knowledge gap. This research investigates visually engaging educational systems to guide the creation of new visual solutions which address these challenges. Through creative, visually compelling, and engaging tools, Artrepreneurs will strengthen their financial management, client development and business planning skills while cultivating an entrepreneurial mindset of adaptability and resilience beneficial to long-term success. The desired outcome, beyond teaching skills, is to inspire Artrepreneurs to fuel sustainable creative careers. |
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