Investigating Country Differences in Mobile App User Behavior and Challenges for Software Engineering.

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Title: Investigating Country Differences in Mobile App User Behavior and Challenges for Software Engineering.
Authors: Lim, Soo Ling1, Bentley, Peter J.2, Kanakam, Natalie3, Ishikawa, Fuyuki4, Honiden, Shinichi5
Source: IEEE Transactions on Software Engineering. Jan2015, Vol. 41 Issue 1, p40-64. 25p.
Subjects: Mobile apps, Application software research, Computer software research, Mobile communication systems software, Mobile computing
Abstract: Mobile applications (apps) are software developed for use on mobile devices and made available through app stores. App stores are highly competitive markets where developers need to cater to a large number of users spanning multiple countries. This work hypothesizes that there exist country differences in mobile app user behavior and conducts one of the largest surveys to date of app users across the world, in order to identify the precise nature of those differences. The survey investigated user adoption of the app store concept, app needs, and rationale for selecting or abandoning an app. We collected data from more than 15 countries, including USA, China, Japan, Germany, France, Brazil, United Kingdom, Italy, Russia, India, Canada, Spain, Australia, Mexico, and South Korea. Analysis of data provided by 4,824 participants showed significant differences in app user behaviors across countries, for example users from USA are more likely to download medical apps, users from the United Kingdom and Canada are more likely to be influenced by price, users from Japan and Australia are less likely to rate apps. Analysis of the results revealed new challenges to market-driven software engineering related to packaging requirements, feature space, quality expectations, app store dependency, price sensitivity, and ecosystem effect. [ABSTRACT FROM PUBLISHER]
Copyright of IEEE Transactions on Software Engineering is the property of IEEE Computer Society and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Data: <searchLink fieldCode="DE" term="%22Mobile+apps%22">Mobile apps</searchLink><br /><searchLink fieldCode="DE" term="%22Application+software+research%22">Application software research</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+software+research%22">Computer software research</searchLink><br /><searchLink fieldCode="DE" term="%22Mobile+communication+systems+software%22">Mobile communication systems software</searchLink><br /><searchLink fieldCode="DE" term="%22Mobile+computing%22">Mobile computing</searchLink>
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  Data: Mobile applications (apps) are software developed for use on mobile devices and made available through app stores. App stores are highly competitive markets where developers need to cater to a large number of users spanning multiple countries. This work hypothesizes that there exist country differences in mobile app user behavior and conducts one of the largest surveys to date of app users across the world, in order to identify the precise nature of those differences. The survey investigated user adoption of the app store concept, app needs, and rationale for selecting or abandoning an app. We collected data from more than 15 countries, including USA, China, Japan, Germany, France, Brazil, United Kingdom, Italy, Russia, India, Canada, Spain, Australia, Mexico, and South Korea. Analysis of data provided by 4,824 participants showed significant differences in app user behaviors across countries, for example users from USA are more likely to download medical apps, users from the United Kingdom and Canada are more likely to be influenced by price, users from Japan and Australia are less likely to rate apps. Analysis of the results revealed new challenges to market-driven software engineering related to packaging requirements, feature space, quality expectations, app store dependency, price sensitivity, and ecosystem effect. [ABSTRACT FROM PUBLISHER]
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  Data: <i>Copyright of IEEE Transactions on Software Engineering is the property of IEEE Computer Society and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1109/TSE.2014.2360674
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        Text: English
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      – SubjectFull: Mobile apps
        Type: general
      – SubjectFull: Application software research
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      – SubjectFull: Computer software research
        Type: general
      – SubjectFull: Mobile communication systems software
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      – SubjectFull: Mobile computing
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            NameFull: Kanakam, Natalie
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            NameFull: Ishikawa, Fuyuki
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              Text: Jan2015
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