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Digital Natives or Digital Immigrants? The Impact of User Characteristics on Online Trust.

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Title: Digital Natives or Digital Immigrants? The Impact of User Characteristics on Online Trust.
Authors: Hoffmann, Christian Pieter (AUTHOR), Lutz, Christoph (AUTHOR), Meckel, Miriam (AUTHOR)
Source: Journal of Management Information Systems. Winter2014, Vol. 31 Issue 3, p138-171. 34p. 2 Diagrams, 13 Charts.
Subjects: Research on Internet users, Digital communications research, Internet service providers, Website research, Cognition research
Abstract: Previous research suggests that user characteristics such as web experience and demographics may affect online trust. Drawing on social cognitive theory, we explore the moderating effect of user characteristics on online trust. Based on a survey of German Internet users, we differentiate three groups by age, web experience, and education. We term these groups digital natives, digital immigrants, and naturalized digitals. A multiple-group analysis reveals significant differences in trust formation, particularly in the cues considered in the evaluation of online services. Whereas a large user base inspires confidence in digital natives, naturalized digitals are more geared toward familiar brands and recommendations. Digital immigrants most critically weigh the risks of a transaction against its benefits. We argue that specific user characteristics are associated with distinct cognitive schemata, implying distinct interests and evaluations in online transactions. Online services should differentiate their signaling efforts according to the targeted customer group. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Management Information Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Data: Digital Natives or Digital Immigrants? The Impact of User Characteristics on Online Trust.
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  Data: <searchLink fieldCode="AR" term="%22Hoffmann%2C+Christian+Pieter%22">Hoffmann, Christian Pieter</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lutz%2C+Christoph%22">Lutz, Christoph</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Meckel%2C+Miriam%22">Meckel, Miriam</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Management+Information+Systems%22">Journal of Management Information Systems</searchLink>. Winter2014, Vol. 31 Issue 3, p138-171. 34p. 2 Diagrams, 13 Charts.
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  Data: <searchLink fieldCode="DE" term="%22Research+on+Internet+users%22">Research on Internet users</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+communications+research%22">Digital communications research</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+service+providers%22">Internet service providers</searchLink><br /><searchLink fieldCode="DE" term="%22Website+research%22">Website research</searchLink><br /><searchLink fieldCode="DE" term="%22Cognition+research%22">Cognition research</searchLink>
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  Label: Abstract
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  Data: Previous research suggests that user characteristics such as web experience and demographics may affect online trust. Drawing on social cognitive theory, we explore the moderating effect of user characteristics on online trust. Based on a survey of German Internet users, we differentiate three groups by age, web experience, and education. We term these groups digital natives, digital immigrants, and naturalized digitals. A multiple-group analysis reveals significant differences in trust formation, particularly in the cues considered in the evaluation of online services. Whereas a large user base inspires confidence in digital natives, naturalized digitals are more geared toward familiar brands and recommendations. Digital immigrants most critically weigh the risks of a transaction against its benefits. We argue that specific user characteristics are associated with distinct cognitive schemata, implying distinct interests and evaluations in online transactions. Online services should differentiate their signaling efforts according to the targeted customer group. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Management Information Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/07421222.2014.995538
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      – SubjectFull: Digital communications research
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      – SubjectFull: Internet service providers
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      – SubjectFull: Website research
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      – SubjectFull: Cognition research
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              Text: Winter2014
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