User Behavior Model Based on Affordances and Emotions: A New Approach for an Optimal Use Method in Product–User Interactions.

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Title: User Behavior Model Based on Affordances and Emotions: A New Approach for an Optimal Use Method in Product–User Interactions.
Authors: Ha, Taehyun1 (AUTHOR), Lee, Sangwon1 (AUTHOR) upcircle@skku.edu
Source: International Journal of Human-Computer Interaction. 2015, Vol. 31 Issue 6, p371-384. 14p. 6 Diagrams, 3 Charts.
Subjects: Computer user attitudes, Human-computer interaction, Probability theory, Emotional conditioning, Presupposition (Logic)
Abstract: This study proposes a new approach to developing a user behavior model to explain how a user finds the optimal use. This is achieved by considering user concerns, task significances, affordances, and emotional responses as the interaction components and by exploring behavior sequences for a goal in using a product the first time. The tasks in the same group at each level in the user concern structure are therefore in a competing relationship in going up to a higher task. The task tree with the significances and the affordance probabilities can be analyzed. The order of a user’s exploring behavior sequences can be determined through comparisons of the expected significances, which can be obtained by the modified subjective expected utility theory. A user’s emotional responses for the tasks that a behavior sequence is composed of can be calculated by the modified decision affect theory. Here, the emotional response refers to a user’s internal reactions for the degree to which a product’s affordance features can meet his or her mental model in use. The average emotional response for a behavior sequence can be a user’s decisional factor for the optimal use method in using a product with a goal. Also, the design problems of a product can be checked from users’ point of view, and the emotional losses/changes by usage failures can be discussed. For an illustrative purpose, the proposed model is applied to a numerical example with some assumptions. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: User Behavior Model Based on Affordances and Emotions: A New Approach for an Optimal Use Method in Product–User Interactions.
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  Data: <searchLink fieldCode="AR" term="%22Ha%2C+Taehyun%22">Ha, Taehyun</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lee%2C+Sangwon%22">Lee, Sangwon</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> upcircle@skku.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. 2015, Vol. 31 Issue 6, p371-384. 14p. 6 Diagrams, 3 Charts.
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  Data: <searchLink fieldCode="DE" term="%22Computer+user+attitudes%22">Computer user attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Human-computer+interaction%22">Human-computer interaction</searchLink><br /><searchLink fieldCode="DE" term="%22Probability+theory%22">Probability theory</searchLink><br /><searchLink fieldCode="DE" term="%22Emotional+conditioning%22">Emotional conditioning</searchLink><br /><searchLink fieldCode="DE" term="%22Presupposition+%28Logic%29%22">Presupposition (Logic)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This study proposes a new approach to developing a user behavior model to explain how a user finds the optimal use. This is achieved by considering user concerns, task significances, affordances, and emotional responses as the interaction components and by exploring behavior sequences for a goal in using a product the first time. The tasks in the same group at each level in the user concern structure are therefore in a competing relationship in going up to a higher task. The task tree with the significances and the affordance probabilities can be analyzed. The order of a user’s exploring behavior sequences can be determined through comparisons of the expected significances, which can be obtained by the modified subjective expected utility theory. A user’s emotional responses for the tasks that a behavior sequence is composed of can be calculated by the modified decision affect theory. Here, the emotional response refers to a user’s internal reactions for the degree to which a product’s affordance features can meet his or her mental model in use. The average emotional response for a behavior sequence can be a user’s decisional factor for the optimal use method in using a product with a goal. Also, the design problems of a product can be checked from users’ point of view, and the emotional losses/changes by usage failures can be discussed. For an illustrative purpose, the proposed model is applied to a numerical example with some assumptions. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/10447318.2014.986636
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 371
    Subjects:
      – SubjectFull: Computer user attitudes
        Type: general
      – SubjectFull: Human-computer interaction
        Type: general
      – SubjectFull: Probability theory
        Type: general
      – SubjectFull: Emotional conditioning
        Type: general
      – SubjectFull: Presupposition (Logic)
        Type: general
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      – TitleFull: User Behavior Model Based on Affordances and Emotions: A New Approach for an Optimal Use Method in Product–User Interactions.
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            NameFull: Ha, Taehyun
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            NameFull: Lee, Sangwon
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              Text: 2015
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            – TitleFull: International Journal of Human-Computer Interaction
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