The role of trust in the use of health infomediaries among university students.

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Title: The role of trust in the use of health infomediaries among university students.
Authors: Lim SH (AUTHOR), Kim D (AUTHOR)
Source: Informatics for Health & Social Care. Jun2012, Vol. 37 Issue 2, p92-105. 14p.
Abstract: Purpose This study identifies, through the extended technology acceptance model, the relationships among trust, information quality (IQ) and intention, as well as various trust levels, as they influence the behavior intention to use health infomediaries. Method Our survey was conducted with university undergraduate students in March 2008. There were 274 usable responses. The survey instrument consisted of questions regarding demographics; information relevance, understandability, reliability, adequacy and usefulness; trust and behavior intention. Respondents were divided into two groups: a high-trust group and a low-trust group. Results The results suggest that in the case of the high-trust group, trust has positive mediation effects of information relevance and information reliability on behavior intention. The positive mediation effects of information adequacy and information usefulness on behavior intention were also identified in the case of the low-trust group. Conclusion This study expands the understanding of health infomediary users, including aspects of trust and IQ. It also suggests that an effective strategy should aim at understanding the conceptual difference between high and low trust and the differential mechanisms by which high-trust and low-trust consumer groups affect the adoption of health infomediaries. [ABSTRACT FROM AUTHOR]
Copyright of Informatics for Health & Social Care is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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PubType: Academic Journal
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  Data: The role of trust in the use of health infomediaries among university students.
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  Data: <searchLink fieldCode="AR" term="%22Lim+SH%22">Lim SH</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kim+D%22">Kim D</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Informatics+for+Health+%26+Social+Care%22">Informatics for Health & Social Care</searchLink>. Jun2012, Vol. 37 Issue 2, p92-105. 14p.
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose This study identifies, through the extended technology acceptance model, the relationships among trust, information quality (IQ) and intention, as well as various trust levels, as they influence the behavior intention to use health infomediaries. Method Our survey was conducted with university undergraduate students in March 2008. There were 274 usable responses. The survey instrument consisted of questions regarding demographics; information relevance, understandability, reliability, adequacy and usefulness; trust and behavior intention. Respondents were divided into two groups: a high-trust group and a low-trust group. Results The results suggest that in the case of the high-trust group, trust has positive mediation effects of information relevance and information reliability on behavior intention. The positive mediation effects of information adequacy and information usefulness on behavior intention were also identified in the case of the low-trust group. Conclusion This study expands the understanding of health infomediary users, including aspects of trust and IQ. It also suggests that an effective strategy should aim at understanding the conceptual difference between high and low trust and the differential mechanisms by which high-trust and low-trust consumer groups affect the adoption of health infomediaries. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Informatics for Health & Social Care is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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