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A study of the influence of visual imagery on graphic design ideation.

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Title: A study of the influence of visual imagery on graphic design ideation.
Authors: Laing, Simon1 simonl@waikato.ac.nz, Masoodian, Masood1
Source: Design Studies. Jul2016 Part B, Vol. 45, p187-209. 23p.
Subjects: Design, Imagination, Creative ability, Graphic design, Graphic designers
Abstract: Although existing literature shows that graphic designers collect and access visual imagery as part of their design process, the influence of such material on the process of ideation and the creative output of design is generally unclear. Therefore, we carried out a study with 18 graphic design students to better understand the effects of supplying specific types of images during the ideation phase on the creative outputs of the graphic design process. The findings demonstrate that exposure to the images had minimal measurable effect on the creativity of the design outputs, as rated by experts judges and study clients. The participants, however, reported positive benefits from the availability of visual images to their experience during the ideation phase of the design process. [ABSTRACT FROM AUTHOR]
Copyright of Design Studies is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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DbLabel: Engineering Source
An: 116188365
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PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: A study of the influence of visual imagery on graphic design ideation.
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  Data: <searchLink fieldCode="AR" term="%22Laing%2C+Simon%22">Laing, Simon</searchLink><relatesTo>1</relatesTo><i> simonl@waikato.ac.nz</i><br /><searchLink fieldCode="AR" term="%22Masoodian%2C+Masood%22">Masoodian, Masood</searchLink><relatesTo>1</relatesTo>
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  Label: Abstract
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  Data: Although existing literature shows that graphic designers collect and access visual imagery as part of their design process, the influence of such material on the process of ideation and the creative output of design is generally unclear. Therefore, we carried out a study with 18 graphic design students to better understand the effects of supplying specific types of images during the ideation phase on the creative outputs of the graphic design process. The findings demonstrate that exposure to the images had minimal measurable effect on the creativity of the design outputs, as rated by experts judges and study clients. The participants, however, reported positive benefits from the availability of visual images to their experience during the ideation phase of the design process. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Design Studies is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=116188365
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        Value: 10.1016/j.destud.2016.04.002
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        Text: English
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              Text: Jul2016 Part B
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