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The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility.

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Title: The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility.
Authors: Ko, Ya-Hsien1,2 koys1020@mail.oit.edu.tw
Source: Applied Ergonomics. Nov2017, Vol. 65, p33-40. 8p.
Subjects: Fonts & typefaces, Legibility (Printing), Logos (Symbols), Times New Roman type, Product advertising, Advertising, Color, Marketing, Optics, Reading, Visual acuity, Visual perception, Task performance
Abstract: This study explored and identified the effects of luminance contrast, colour combinations, font, and search time on brand icon legibility. A total of 108 participants took part in the experiment. As designed, legibility was measured as a function of the following independent variables: four levels of luminance contrast, sixteen target/background colour combinations, two fonts, and three search times. The results showed that a luminance contrast of 18:1 provided readers with the best legibility. Yellow on black, yellow on blue, and white on blue were the three most legible colour combinations. One of this study's unique findings was that colour combinations may play an even more important role than luminance contrast in the overall legibility of brand icon design. The 12-s search time corresponded with the highest legibility. Arial font was more legible than Times New Roman. These results provide some guidance for brand icon and product advertisement design. [ABSTRACT FROM AUTHOR]
Copyright of Applied Ergonomics is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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DbLabel: Engineering Source
An: 124577762
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PubType: Academic Journal
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  Data: The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility.
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  Data: <searchLink fieldCode="AR" term="%22Ko%2C+Ya-Hsien%22">Ko, Ya-Hsien</searchLink><relatesTo>1,2</relatesTo><i> koys1020@mail.oit.edu.tw</i>
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  Data: <searchLink fieldCode="DE" term="%22Fonts+%26+typefaces%22">Fonts & typefaces</searchLink><br /><searchLink fieldCode="DE" term="%22Legibility+%28Printing%29%22">Legibility (Printing)</searchLink><br /><searchLink fieldCode="DE" term="%22Logos+%28Symbols%29%22">Logos (Symbols)</searchLink><br /><searchLink fieldCode="DE" term="%22Times+New+Roman+type%22">Times New Roman type</searchLink><br /><searchLink fieldCode="DE" term="%22Product+advertising%22">Product advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Color%22">Color</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Optics%22">Optics</searchLink><br /><searchLink fieldCode="DE" term="%22Reading%22">Reading</searchLink><br /><searchLink fieldCode="DE" term="%22Visual+acuity%22">Visual acuity</searchLink><br /><searchLink fieldCode="DE" term="%22Visual+perception%22">Visual perception</searchLink><br /><searchLink fieldCode="DE" term="%22Task+performance%22">Task performance</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: This study explored and identified the effects of luminance contrast, colour combinations, font, and search time on brand icon legibility. A total of 108 participants took part in the experiment. As designed, legibility was measured as a function of the following independent variables: four levels of luminance contrast, sixteen target/background colour combinations, two fonts, and three search times. The results showed that a luminance contrast of 18:1 provided readers with the best legibility. Yellow on black, yellow on blue, and white on blue were the three most legible colour combinations. One of this study's unique findings was that colour combinations may play an even more important role than luminance contrast in the overall legibility of brand icon design. The 12-s search time corresponded with the highest legibility. Arial font was more legible than Times New Roman. These results provide some guidance for brand icon and product advertisement design. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Applied Ergonomics is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=124577762
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/j.apergo.2017.05.015
    Languages:
      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 33
    Subjects:
      – SubjectFull: Fonts & typefaces
        Type: general
      – SubjectFull: Legibility (Printing)
        Type: general
      – SubjectFull: Logos (Symbols)
        Type: general
      – SubjectFull: Times New Roman type
        Type: general
      – SubjectFull: Product advertising
        Type: general
      – SubjectFull: Advertising
        Type: general
      – SubjectFull: Color
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Optics
        Type: general
      – SubjectFull: Reading
        Type: general
      – SubjectFull: Visual acuity
        Type: general
      – SubjectFull: Visual perception
        Type: general
      – SubjectFull: Task performance
        Type: general
    Titles:
      – TitleFull: The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility.
        Type: main
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            NameFull: Ko, Ya-Hsien
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            – D: 01
              M: 11
              Text: Nov2017
              Type: published
              Y: 2017
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              Value: 65
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