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Effects of Colour Combination on Short-Words Processing Speed.

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Title: Effects of Colour Combination on Short-Words Processing Speed.
Authors: PUŠNIK, Nace1 nace.pusnik@ntf.uni-lj.si, PODLESEK, Anja2 anja.podlesek@ff.uni-lj.si, NEDELJKOVIĆ, Uroš3 urosned@UNS.AC.RS, MOŽINA, Klementina1 klementina.mozina@ntf.uni-lj.si
Source: Technical Gazette / Tehnički Vjesnik. 2019, Vol. 26 Issue 3, p823-830. 8p.
Subjects: Speed, Mathematical combinations, Television broadcasting, Color, Information processing
Geographic Terms: Georgia
Abstract: In television broadcasts, important information is often conveyed with short inscriptions. In such elements, the typeface, letter case, positioning, timing and colour combinations may affect the speed of information processing to the level of recognition. It is therefore necessary to choose an appropriate combination of these properties. In the present study, we were especially interested in the effects of applied colours in connection with the above-mentioned factors. The speed of recognising three-letter words was measured in different experimental conditions where the typeface of the inscription, its position and colour combination varied. Two typefaces (i.e. Calibri and Georgia), two letter cases (i.e. upper-case and lower-case), two positions (i.e. upper left and right) and four colour combinations (i.e. white on blue, blue on white, white on red and red on white) were tested. The results showed that colour combinations affected the speed of word processing to the level of recognition. [ABSTRACT FROM AUTHOR]
Copyright of Technical Gazette / Tehnički Vjesnik is the property of Tehnicki Vjesnik and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Data: Effects of Colour Combination on Short-Words Processing Speed.
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  Data: <searchLink fieldCode="AR" term="%22PUŠNIK%2C+Nace%22">PUŠNIK, Nace</searchLink><relatesTo>1</relatesTo><i> nace.pusnik@ntf.uni-lj.si</i><br /><searchLink fieldCode="AR" term="%22PODLESEK%2C+Anja%22">PODLESEK, Anja</searchLink><relatesTo>2</relatesTo><i> anja.podlesek@ff.uni-lj.si</i><br /><searchLink fieldCode="AR" term="%22NEDELJKOVIĆ%2C+Uroš%22">NEDELJKOVIĆ, Uroš</searchLink><relatesTo>3</relatesTo><i> urosned@UNS.AC.RS</i><br /><searchLink fieldCode="AR" term="%22MOŽINA%2C+Klementina%22">MOŽINA, Klementina</searchLink><relatesTo>1</relatesTo><i> klementina.mozina@ntf.uni-lj.si</i>
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  Data: <searchLink fieldCode="DE" term="%22Speed%22">Speed</searchLink><br /><searchLink fieldCode="DE" term="%22Mathematical+combinations%22">Mathematical combinations</searchLink><br /><searchLink fieldCode="DE" term="%22Television+broadcasting%22">Television broadcasting</searchLink><br /><searchLink fieldCode="DE" term="%22Color%22">Color</searchLink><br /><searchLink fieldCode="DE" term="%22Information+processing%22">Information processing</searchLink>
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  Data: In television broadcasts, important information is often conveyed with short inscriptions. In such elements, the typeface, letter case, positioning, timing and colour combinations may affect the speed of information processing to the level of recognition. It is therefore necessary to choose an appropriate combination of these properties. In the present study, we were especially interested in the effects of applied colours in connection with the above-mentioned factors. The speed of recognising three-letter words was measured in different experimental conditions where the typeface of the inscription, its position and colour combination varied. Two typefaces (i.e. Calibri and Georgia), two letter cases (i.e. upper-case and lower-case), two positions (i.e. upper left and right) and four colour combinations (i.e. white on blue, blue on white, white on red and red on white) were tested. The results showed that colour combinations affected the speed of word processing to the level of recognition. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Technical Gazette / Tehnički Vjesnik is the property of Tehnicki Vjesnik and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.17559/TV-20180109110718
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Mathematical combinations
        Type: general
      – SubjectFull: Television broadcasting
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      – SubjectFull: Color
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      – SubjectFull: Information processing
        Type: general
      – SubjectFull: Georgia
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              Text: 2019
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