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Goal Multiplicity and Innovation: How Social and Economic Goals Affect Open Innovation and Innovation Performance.

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Title: Goal Multiplicity and Innovation: How Social and Economic Goals Affect Open Innovation and Innovation Performance.
Authors: Stephan, Ute (AUTHOR), Andries, Petra (AUTHOR), Daou, Alain (AUTHOR) ad73@aub.edu.lb
Source: Journal of Product Innovation Management. Nov2019, Vol. 36 Issue 6, p721-743. 23p. 1 Diagram, 8 Charts, 3 Graphs.
Subjects: Social goals, Open innovation, Social conflict, Benefit performances, Multiplicity (Mathematics), Information resources
Abstract: Integrating insights from the strategic goal literature and the knowledge‐based view of the firm, this article proposes that the pursuit of social and economic strategic goals by commercial firms affects their innovation performance through different knowledge sourcing activities. The strategic goals, knowledge sourcing practices, and innovation performance of 1257 Belgian firms are investigated. Results show that both social and economic strategic goals are associated with the use of external information sources, but only the pursuit of social goals inspires firms to engage in external collaboration. No evidence is found of an inherent conflict between social and economic strategic goals. Instead, the two types of goals are independent of each other, that is, an emphasis on social goals does not preclude an emphasis on economic goals and vice versa. Moreover, firms' external knowledge sourcing and innovation performance benefit most when strongly held social goals align with strongly held economic goals. These findings offer new insight into the nature and the effects of goal multiplicity among commercial firms. They open up a new perspective on the potential positive effects of the joint pursuit of social and economic strategic goals instead of seeing them as inherently conflicting, as past research has typically done. We illustrate how social strategic goals can deliver unique benefits to a firm, independently of and in addition to economic strategic goals. Our findings also contribute to the open innovation literature by revealing strategic goals as a driver of firms' knowledge sourcing practices. Our findings suggest that solely emphasizing economic goals may be one reason why firms struggle to implement open innovation practices and do not reap their full benefits. The practical implications of our research are discussed. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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  Label: Title
  Group: Ti
  Data: Goal Multiplicity and Innovation: How Social and Economic Goals Affect Open Innovation and Innovation Performance.
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  Data: <searchLink fieldCode="AR" term="%22Stephan%2C+Ute%22">Stephan, Ute</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Andries%2C+Petra%22">Andries, Petra</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Daou%2C+Alain%22">Daou, Alain</searchLink> (AUTHOR)<i> ad73@aub.edu.lb</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Product+Innovation+Management%22">Journal of Product Innovation Management</searchLink>. Nov2019, Vol. 36 Issue 6, p721-743. 23p. 1 Diagram, 8 Charts, 3 Graphs.
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  Data: <searchLink fieldCode="DE" term="%22Social+goals%22">Social goals</searchLink><br /><searchLink fieldCode="DE" term="%22Open+innovation%22">Open innovation</searchLink><br /><searchLink fieldCode="DE" term="%22Social+conflict%22">Social conflict</searchLink><br /><searchLink fieldCode="DE" term="%22Benefit+performances%22">Benefit performances</searchLink><br /><searchLink fieldCode="DE" term="%22Multiplicity+%28Mathematics%29%22">Multiplicity (Mathematics)</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources%22">Information resources</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Integrating insights from the strategic goal literature and the knowledge‐based view of the firm, this article proposes that the pursuit of social and economic strategic goals by commercial firms affects their innovation performance through different knowledge sourcing activities. The strategic goals, knowledge sourcing practices, and innovation performance of 1257 Belgian firms are investigated. Results show that both social and economic strategic goals are associated with the use of external information sources, but only the pursuit of social goals inspires firms to engage in external collaboration. No evidence is found of an inherent conflict between social and economic strategic goals. Instead, the two types of goals are independent of each other, that is, an emphasis on social goals does not preclude an emphasis on economic goals and vice versa. Moreover, firms' external knowledge sourcing and innovation performance benefit most when strongly held social goals align with strongly held economic goals. These findings offer new insight into the nature and the effects of goal multiplicity among commercial firms. They open up a new perspective on the potential positive effects of the joint pursuit of social and economic strategic goals instead of seeing them as inherently conflicting, as past research has typically done. We illustrate how social strategic goals can deliver unique benefits to a firm, independently of and in addition to economic strategic goals. Our findings also contribute to the open innovation literature by revealing strategic goals as a driver of firms' knowledge sourcing practices. Our findings suggest that solely emphasizing economic goals may be one reason why firms struggle to implement open innovation practices and do not reap their full benefits. The practical implications of our research are discussed. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Product Innovation Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/jpim.12511
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 721
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      – SubjectFull: Social goals
        Type: general
      – SubjectFull: Open innovation
        Type: general
      – SubjectFull: Social conflict
        Type: general
      – SubjectFull: Benefit performances
        Type: general
      – SubjectFull: Multiplicity (Mathematics)
        Type: general
      – SubjectFull: Information resources
        Type: general
    Titles:
      – TitleFull: Goal Multiplicity and Innovation: How Social and Economic Goals Affect Open Innovation and Innovation Performance.
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            NameFull: Stephan, Ute
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            NameFull: Andries, Petra
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            NameFull: Daou, Alain
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            – D: 01
              M: 11
              Text: Nov2019
              Type: published
              Y: 2019
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              Value: 36
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