Editorial: Segmenting the Future of E-Commerce, One Step at a Time.

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Bibliographic Details
Title:	Editorial: Segmenting the Future of E-Commerce, One Step at a Time.
Authors:	Ballestar, María Teresa¹ mariateresa.ballestar@esic.edu
Source:	Journal of Theoretical & Applied Electronic Commerce Research. May2021, Vol. 16 Issue 2, pI-III. 3p.
Subjects:	Computational learning theory, Electronic commerce, Statistical learning
Abstract:	An editorial is presented on the article customer segmentation has relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for cluster. Topics include a key to success in competitive environments the specific product or service has little or no differentiation for competitors; and the development of the traditional segmentation methods provides companies in the evolution of the segments.
Database:	Engineering Source

Description
Abstract:	An editorial is presented on the article customer segmentation has relevant and powerful tools for explaining customer behaviour in e-commerce and enables brands to develop personalized acquisition and retention strategies for cluster. Topics include a key to success in competitive environments the specific product or service has little or no differentiation for competitors; and the development of the traditional segmentation methods provides companies in the evolution of the segments.
ISSN:	07181876
DOI:	10.4067/S0718-18762021000200101