Modelo de co-creación en mypimes: estudio de caso en el sector lácteo de Bogotá, Colombia.
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| Title: | Modelo de co-creación en mypimes: estudio de caso en el sector lácteo de Bogotá, Colombia. |
|---|---|
| Alternate Title: | Msmes Co-Creation Model: Case Study in the Dairy Sector of Bogota, Colombia. |
| Authors: | Alexandra Rodríguez-Chala, Olga1 oarodriguezc@correo.udistrital.edu.co, Mauricio Tarazona-Bermudez, Giovanny2 gtarazona@udistrital.edu.co, María Giraldo, Lillyana3 lmgiraldo@udem.edu.co |
| Source: | Revista Ingenierías Universidad de Medellin. ene-jun2021, Vol. 20 Issue 38, p215-237. 23p. |
| Subjects: | Problem solving, Value-based management, Customer cocreation, Knowledge management, Electronic commerce, Physiological adaptation |
| Geographic Terms: | Colombia, Bogotá (Colombia) |
| Abstract (English): | Micro and small companies in Colombia need to strengthen their competitive, sustainable and sustainable advantages to respond, adapt and sustain themselves in the market; they must concentrate their efforts on knowledge management, ICT innovation, continuous improvement, and co-Creation. This document presents a co-creation model based on knowledge management that allows innovating in the dairy sector, as a form of adaptation and survival, of differentiation and competitiveness as well as a tool for decision-making. The methodology adopted to solve the problem posed and to check the research hypothesis combines situations and predominant attitudes that propose solutions and evaluation alternatives for the development of strategies that allow generating competitive advantages and continuously improving the processes of Msmes in the dairy sector, and that, as a consequence, decrease the socioeconomic difficulties that afflict these Msmes. For the analysis of the competitiveness models of Msmes in the dairy sector in Bogota, the methodology adopted by the research group "Electronic Commerce in Colombia" (Gicoecol), was used to contextualize the competitiveness problem of Msmes in the dairy sector, as well as aspects of learning processes, creation and/or personalization of products and/or services offered, and applications of this type of model in other sectors or in large companies. Based on the information collected through the analysis stage, the study structured a model based on knowledge management and value co-creation, in order to be a base tool to improve competitiveness, generate strategies at an internal and external level, standardize and formalize their processes and increase their profitability; fundamental variables were identified for the construction of the model; Finally, the proposal was validated by measuring the acceptance of the proposed model. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Las micro y pequeñas empresas en Colombia requieren fortalecer sus ventajas competitivas, sostenibles y sustentables para responder, adaptarse y sostenerse en el mercado; deben concentrar sus esfuerzos en la gestión del conocimiento, la innovación las TIC, el mejoramiento continuo, y la co-creación. Este documento presenta un modelo de co-creación basado en la gestión del conocimiento que permita innovar en el sector lácteo como forma de adaptación y supervivencia, así como de diferenciación y competitividad como herramientas para la toma de decisiones. La metodología adoptada para resolver el problema planteado y comprobar la hipótesis de investigación combina situaciones y actitudes predominantes que proponen soluciones y alternativas de evaluación para el desarrollo de estrategias que permitan generar ventajas competitivas y mejorar continuamente los procesos de las mipymes (micro, pequeñas y medianas empresas) del sector lácteo y que como consecuencia disminuyan las dificultades socioeconómicas que aquejan a estas mipymes. Para el análisis de los modelos de competitividad de las mipymes del sector lácteo en Bogotá, se utilizó la metodología adoptada por grupo de investigación "Comercio electrónico en Colombia" (Gicoecol), se contextualiza la problemática de competitividad de las mipymes del sector lácteo, así como aspectos de procesos de aprendizaje, creación y/o personalización de productos y/o servicios ofrecidos, y aplicaciones de este tipo de modelos en otros sectores o en grandes empresas. Con base en la información recolectada a través de la etapa de análisis, se estructura un modelo basado en la gestión del conocimiento y co-creación de valor con el fin de ser una herramienta base para mejorar la competitividad, de que se generen estrategias en los niveles interno y externo y se estandaricen y formalicen sus procesos e incrementen su rentabilidad, se identificaron variables fundamentales para la construcción del modelo; por último, se realizó la validación de la propuesta mediante la medición de la aceptación del modelo propuesto. [ABSTRACT FROM AUTHOR] |
| Copyright of Revista Ingenierías Universidad de Medellin is the property of Universidad de Medellin and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: egs DbLabel: Engineering Source An: 151148148 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Modelo de co-creación en mypimes: estudio de caso en el sector lácteo de Bogotá, Colombia. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Msmes Co-Creation Model: Case Study in the Dairy Sector of Bogota, Colombia. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Alexandra+Rodríguez-Chala%2C+Olga%22">Alexandra Rodríguez-Chala, Olga</searchLink><relatesTo>1</relatesTo><i> oarodriguezc@correo.udistrital.edu.co</i><br /><searchLink fieldCode="AR" term="%22Mauricio+Tarazona-Bermudez%2C+Giovanny%22">Mauricio Tarazona-Bermudez, Giovanny</searchLink><relatesTo>2</relatesTo><i> gtarazona@udistrital.edu.co</i><br /><searchLink fieldCode="AR" term="%22María+Giraldo%2C+Lillyana%22">María Giraldo, Lillyana</searchLink><relatesTo>3</relatesTo><i> lmgiraldo@udem.edu.co</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Revista+Ingenierías+Universidad+de+Medellin%22">Revista Ingenierías Universidad de Medellin</searchLink>. ene-jun2021, Vol. 20 Issue 38, p215-237. 23p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Problem+solving%22">Problem solving</searchLink><br /><searchLink fieldCode="DE" term="%22Value-based+management%22">Value-based management</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+cocreation%22">Customer cocreation</searchLink><br /><searchLink fieldCode="DE" term="%22Knowledge+management%22">Knowledge management</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+commerce%22">Electronic commerce</searchLink><br /><searchLink fieldCode="DE" term="%22Physiological+adaptation%22">Physiological adaptation</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Colombia%22">Colombia</searchLink><br /><searchLink fieldCode="DE" term="%22Bogotá+%28Colombia%29%22">Bogotá (Colombia)</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Micro and small companies in Colombia need to strengthen their competitive, sustainable and sustainable advantages to respond, adapt and sustain themselves in the market; they must concentrate their efforts on knowledge management, ICT innovation, continuous improvement, and co-Creation. This document presents a co-creation model based on knowledge management that allows innovating in the dairy sector, as a form of adaptation and survival, of differentiation and competitiveness as well as a tool for decision-making. The methodology adopted to solve the problem posed and to check the research hypothesis combines situations and predominant attitudes that propose solutions and evaluation alternatives for the development of strategies that allow generating competitive advantages and continuously improving the processes of Msmes in the dairy sector, and that, as a consequence, decrease the socioeconomic difficulties that afflict these Msmes. For the analysis of the competitiveness models of Msmes in the dairy sector in Bogota, the methodology adopted by the research group "Electronic Commerce in Colombia" (Gicoecol), was used to contextualize the competitiveness problem of Msmes in the dairy sector, as well as aspects of learning processes, creation and/or personalization of products and/or services offered, and applications of this type of model in other sectors or in large companies. Based on the information collected through the analysis stage, the study structured a model based on knowledge management and value co-creation, in order to be a base tool to improve competitiveness, generate strategies at an internal and external level, standardize and formalize their processes and increase their profitability; fundamental variables were identified for the construction of the model; Finally, the proposal was validated by measuring the acceptance of the proposed model. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Las micro y pequeñas empresas en Colombia requieren fortalecer sus ventajas competitivas, sostenibles y sustentables para responder, adaptarse y sostenerse en el mercado; deben concentrar sus esfuerzos en la gestión del conocimiento, la innovación las TIC, el mejoramiento continuo, y la co-creación. Este documento presenta un modelo de co-creación basado en la gestión del conocimiento que permita innovar en el sector lácteo como forma de adaptación y supervivencia, así como de diferenciación y competitividad como herramientas para la toma de decisiones. La metodología adoptada para resolver el problema planteado y comprobar la hipótesis de investigación combina situaciones y actitudes predominantes que proponen soluciones y alternativas de evaluación para el desarrollo de estrategias que permitan generar ventajas competitivas y mejorar continuamente los procesos de las mipymes (micro, pequeñas y medianas empresas) del sector lácteo y que como consecuencia disminuyan las dificultades socioeconómicas que aquejan a estas mipymes. Para el análisis de los modelos de competitividad de las mipymes del sector lácteo en Bogotá, se utilizó la metodología adoptada por grupo de investigación "Comercio electrónico en Colombia" (Gicoecol), se contextualiza la problemática de competitividad de las mipymes del sector lácteo, así como aspectos de procesos de aprendizaje, creación y/o personalización de productos y/o servicios ofrecidos, y aplicaciones de este tipo de modelos en otros sectores o en grandes empresas. Con base en la información recolectada a través de la etapa de análisis, se estructura un modelo basado en la gestión del conocimiento y co-creación de valor con el fin de ser una herramienta base para mejorar la competitividad, de que se generen estrategias en los niveles interno y externo y se estandaricen y formalicen sus procesos e incrementen su rentabilidad, se identificaron variables fundamentales para la construcción del modelo; por último, se realizó la validación de la propuesta mediante la medición de la aceptación del modelo propuesto. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Revista Ingenierías Universidad de Medellin is the property of Universidad de Medellin and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.22395/rium.v20n38a14 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 23 StartPage: 215 Subjects: – SubjectFull: Problem solving Type: general – SubjectFull: Value-based management Type: general – SubjectFull: Customer cocreation Type: general – SubjectFull: Knowledge management Type: general – SubjectFull: Electronic commerce Type: general – SubjectFull: Physiological adaptation Type: general – SubjectFull: Colombia Type: general – SubjectFull: Bogotá (Colombia) Type: general Titles: – TitleFull: Modelo de co-creación en mypimes: estudio de caso en el sector lácteo de Bogotá, Colombia. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Alexandra Rodríguez-Chala, Olga – PersonEntity: Name: NameFull: Mauricio Tarazona-Bermudez, Giovanny – PersonEntity: Name: NameFull: María Giraldo, Lillyana IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-jun2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 16923324 Numbering: – Type: volume Value: 20 – Type: issue Value: 38 Titles: – TitleFull: Revista Ingenierías Universidad de Medellin Type: main |
| ResultId | 1 |
