Model to assess the selection of the optimal location for a restaurant, a quantitative approach. Case study: Theme restaurants in Cancun, Mexico.

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Title: Model to assess the selection of the optimal location for a restaurant, a quantitative approach. Case study: Theme restaurants in Cancun, Mexico.
Authors: Berumen Calderón, Mauro Felipe1 (AUTHOR) maobercal@yahoo.com.mx, Estolano Cristerna, Damayanti1 (AUTHOR), Sterling Zozoaga, Angelica Selene1 (AUTHOR), Berumen Calderón, Andreé Ricardo1 (AUTHOR)
Source: Journal of Foodservice Business Research. 2021, Vol. 24 Issue 4, p457-501. 45p.
Subjects: Analytic hierarchy process, Restaurants, Regression analysis
Geographic Terms: Cancún (Mexico)
Abstract: One of the most critical factors for a restaurant's success is the need to select an optimal location. A model to assess the restaurant's current location and select a future location was designed to address this problem as one of the top priorities. As a case study, the theme restaurants at Cancun, México were used. The obtained tool resulted from combining the theory for designing an Analytic rubric with the Analytic Hierarchy Process theory; this last one allowed to rank the factors and subfactors used to assess the location. This paper presents the quantitative research approach that includes the weight and ranking of the factors and subfactors obtained through the Analytic Hierarchy Process method and statistical validation of the empirical study results through regression analysis. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Foodservice Business Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Model to assess the selection of the optimal location for a restaurant, a quantitative approach. Case study: Theme restaurants in Cancun, Mexico.
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  Data: <searchLink fieldCode="DE" term="%22Analytic+hierarchy+process%22">Analytic hierarchy process</searchLink><br /><searchLink fieldCode="DE" term="%22Restaurants%22">Restaurants</searchLink><br /><searchLink fieldCode="DE" term="%22Regression+analysis%22">Regression analysis</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Cancún+%28Mexico%29%22">Cancún (Mexico)</searchLink>
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  Label: Abstract
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  Data: One of the most critical factors for a restaurant's success is the need to select an optimal location. A model to assess the restaurant's current location and select a future location was designed to address this problem as one of the top priorities. As a case study, the theme restaurants at Cancun, México were used. The obtained tool resulted from combining the theory for designing an Analytic rubric with the Analytic Hierarchy Process theory; this last one allowed to rank the factors and subfactors used to assess the location. This paper presents the quantitative research approach that includes the weight and ranking of the factors and subfactors obtained through the Analytic Hierarchy Process method and statistical validation of the empirical study results through regression analysis. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Foodservice Business Research is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/15378020.2020.1870786
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 45
        StartPage: 457
    Subjects:
      – SubjectFull: Analytic hierarchy process
        Type: general
      – SubjectFull: Restaurants
        Type: general
      – SubjectFull: Regression analysis
        Type: general
      – SubjectFull: Cancún (Mexico)
        Type: general
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      – TitleFull: Model to assess the selection of the optimal location for a restaurant, a quantitative approach. Case study: Theme restaurants in Cancun, Mexico.
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            NameFull: Berumen Calderón, Mauro Felipe
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            NameFull: Estolano Cristerna, Damayanti
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            NameFull: Sterling Zozoaga, Angelica Selene
      – PersonEntity:
          Name:
            NameFull: Berumen Calderón, Andreé Ricardo
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          Dates:
            – D: 01
              M: 07
              Text: 2021
              Type: published
              Y: 2021
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              Value: 4
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            – TitleFull: Journal of Foodservice Business Research
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