Exploring the Moderating Role of Readers' Perspective in Evaluations of Online Consumer Reviews.
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| Title: | Exploring the Moderating Role of Readers' Perspective in Evaluations of Online Consumer Reviews. |
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| Authors: | Abedin, Ehsan1 eabedin@student.unimelb.edu.au, Mendoza, Antonette1, Karunasekera, Shanika1 |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Dec2021, Vol. 16 Issue 7, p3406-3424. 19p. |
| Subjects: | Consumers' reviews, Author-reader relationships, Virtual communities, Influence, Information needs, Information processing |
| Abstract: | Drawing upon the heuristic–systematic model (HSM) and considering the readers' perspective, this study predicts that readers' involvement and homophily between the reader and the review author (source) moderate the relationships between the credibility perception of online reviews and its antecedent factors. To test our hypotheses, we performed a user study on the Amazon Mechanical Turk platform. The results show that reader's involvement moderates source credibility, internal consistency, review objectivity, and review sidedness on review credibility. In addition, homophily between the reader and the source also moderates the relationship between review credibility and its source. Our study contributes to information processing literature, especially in the context of online reviews, and suggests a better classification of the attributes related to online reviews using the HSM. Besides, it helps e-commerce platforms to customize online reviews for each reader to satisfy their information need and help them to make a better purchasing decision. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Theoretical & Applied Electronic Commerce Research is the property of MDPI and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: egs DbLabel: Engineering Source An: 154392881 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Exploring the Moderating Role of Readers' Perspective in Evaluations of Online Consumer Reviews. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Abedin%2C+Ehsan%22">Abedin, Ehsan</searchLink><relatesTo>1</relatesTo><i> eabedin@student.unimelb.edu.au</i><br /><searchLink fieldCode="AR" term="%22Mendoza%2C+Antonette%22">Mendoza, Antonette</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Karunasekera%2C+Shanika%22">Karunasekera, Shanika</searchLink><relatesTo>1</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. Dec2021, Vol. 16 Issue 7, p3406-3424. 19p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Consumers'+reviews%22">Consumers' reviews</searchLink><br /><searchLink fieldCode="DE" term="%22Author-reader+relationships%22">Author-reader relationships</searchLink><br /><searchLink fieldCode="DE" term="%22Virtual+communities%22">Virtual communities</searchLink><br /><searchLink fieldCode="DE" term="%22Influence%22">Influence</searchLink><br /><searchLink fieldCode="DE" term="%22Information+needs%22">Information needs</searchLink><br /><searchLink fieldCode="DE" term="%22Information+processing%22">Information processing</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Drawing upon the heuristic–systematic model (HSM) and considering the readers' perspective, this study predicts that readers' involvement and homophily between the reader and the review author (source) moderate the relationships between the credibility perception of online reviews and its antecedent factors. To test our hypotheses, we performed a user study on the Amazon Mechanical Turk platform. The results show that reader's involvement moderates source credibility, internal consistency, review objectivity, and review sidedness on review credibility. In addition, homophily between the reader and the source also moderates the relationship between review credibility and its source. Our study contributes to information processing literature, especially in the context of online reviews, and suggests a better classification of the attributes related to online reviews using the HSM. Besides, it helps e-commerce platforms to customize online reviews for each reader to satisfy their information need and help them to make a better purchasing decision. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Theoretical & Applied Electronic Commerce Research is the property of MDPI and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.3390/jtaer16070184 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 19 StartPage: 3406 Subjects: – SubjectFull: Consumers' reviews Type: general – SubjectFull: Author-reader relationships Type: general – SubjectFull: Virtual communities Type: general – SubjectFull: Influence Type: general – SubjectFull: Information needs Type: general – SubjectFull: Information processing Type: general Titles: – TitleFull: Exploring the Moderating Role of Readers' Perspective in Evaluations of Online Consumer Reviews. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Abedin, Ehsan – PersonEntity: Name: NameFull: Mendoza, Antonette – PersonEntity: Name: NameFull: Karunasekera, Shanika IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Dec2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 07181876 Numbering: – Type: volume Value: 16 – Type: issue Value: 7 Titles: – TitleFull: Journal of Theoretical & Applied Electronic Commerce Research Type: main |
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