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Consumers' willingness to share digital footprints on social media: the role of affective trust.

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Title: Consumers' willingness to share digital footprints on social media: the role of affective trust.
Authors: Muhammad, Syed Sardar1 (AUTHOR) s.muhammad@mdx.ac.uk, Dey, Bidit Lal2 (AUTHOR) bidit.dey@brunel.ac.uk, Syed Alwi, Sharifah Faridah2 (AUTHOR) Sharifah.Alwi@brunel.ac.uk, Kamal, Muhammad Mustafa3 (AUTHOR) ad2802@coventry.ac.uk, Asaad, Yousra2 (AUTHOR) yousra.asaad@brunel.ac.uk
Source: Information Technology & People. 2023, Vol. 36 Issue 2, p595-625. 31p.
Subjects: Digital footprint, Trust, Social media, Consumers, Evidence gaps, Affect (Psychology)
Abstract: Purpose: Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach: This research used quantitative method by using online survey administered to a sample of 733 social media users. Findings: The findings indicate both cognitive and affective attitudes jointly influence consumers' behavioural intentions with trust as a key construct mediating the relationship between attitudinal antecedents and consumers' willingness to share digital footprints on social media. Research limitations/implications: This study contributes to the information systems (IS) literature by offering a comprehensive framework constituting the joint attitudinal components as antecedents to consumers' behavioural intention for sharing digital footprints while trust works as a mediator. Practical implications: This paper has important managerial implications. It helps marketers and IS managers in profiling consumers, understanding consumption patterns, sharing of digital footprints, which are useful for effective market segmentation, product development and future design of social media platforms. It informs social media providers of the importance of not only focussing on functional aspects but also underscores the essence of paying attention to consumers' affect towards social media platforms, especially trust. Originality/value: The paper presents an original framework that explains the influence of joint attitudinal components on behavioural intention, with trust as a mediator. [ABSTRACT FROM AUTHOR]
Copyright of Information Technology & People is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
FullText Text:
  Availability: 0
Header DbId: egs
DbLabel: Engineering Source
An: 162511707
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Consumers' willingness to share digital footprints on social media: the role of affective trust.
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  Data: <searchLink fieldCode="AR" term="%22Muhammad%2C+Syed+Sardar%22">Muhammad, Syed Sardar</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> s.muhammad@mdx.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Dey%2C+Bidit+Lal%22">Dey, Bidit Lal</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> bidit.dey@brunel.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Syed+Alwi%2C+Sharifah+Faridah%22">Syed Alwi, Sharifah Faridah</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> Sharifah.Alwi@brunel.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Kamal%2C+Muhammad+Mustafa%22">Kamal, Muhammad Mustafa</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> ad2802@coventry.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Asaad%2C+Yousra%22">Asaad, Yousra</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> yousra.asaad@brunel.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Technology+%26+People%22">Information Technology & People</searchLink>. 2023, Vol. 36 Issue 2, p595-625. 31p.
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  Data: <searchLink fieldCode="DE" term="%22Digital+footprint%22">Digital footprint</searchLink><br /><searchLink fieldCode="DE" term="%22Trust%22">Trust</searchLink><br /><searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Consumers%22">Consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Evidence+gaps%22">Evidence gaps</searchLink><br /><searchLink fieldCode="DE" term="%22Affect+%28Psychology%29%22">Affect (Psychology)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Purpose: Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach: This research used quantitative method by using online survey administered to a sample of 733 social media users. Findings: The findings indicate both cognitive and affective attitudes jointly influence consumers' behavioural intentions with trust as a key construct mediating the relationship between attitudinal antecedents and consumers' willingness to share digital footprints on social media. Research limitations/implications: This study contributes to the information systems (IS) literature by offering a comprehensive framework constituting the joint attitudinal components as antecedents to consumers' behavioural intention for sharing digital footprints while trust works as a mediator. Practical implications: This paper has important managerial implications. It helps marketers and IS managers in profiling consumers, understanding consumption patterns, sharing of digital footprints, which are useful for effective market segmentation, product development and future design of social media platforms. It informs social media providers of the importance of not only focussing on functional aspects but also underscores the essence of paying attention to consumers' affect towards social media platforms, especially trust. Originality/value: The paper presents an original framework that explains the influence of joint attitudinal components on behavioural intention, with trust as a mediator. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Information Technology & People is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=162511707
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/ITP-10-2020-0694
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      – Code: eng
        Text: English
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      – SubjectFull: Social media
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      – SubjectFull: Consumers
        Type: general
      – SubjectFull: Evidence gaps
        Type: general
      – SubjectFull: Affect (Psychology)
        Type: general
    Titles:
      – TitleFull: Consumers' willingness to share digital footprints on social media: the role of affective trust.
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            NameFull: Muhammad, Syed Sardar
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            NameFull: Dey, Bidit Lal
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            NameFull: Syed Alwi, Sharifah Faridah
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            NameFull: Kamal, Muhammad Mustafa
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              Text: 2023
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