APA (7th ed.) Citation

Wünderlich, N. V., Blut, M., & Brock, C. (2024). Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions. Journal of Product Innovation Management, 41(5), 1022. https://doi.org/10.1111/jpim.12726

Chicago Style (17th ed.) Citation

Wünderlich, Nancy V., Markus Blut, and Christian Brock. "Enhancing Corporate Brands Through Service Robots: The Impact of Anthropomorphic Design Metaphors on Corporate Brand Perceptions." Journal of Product Innovation Management 41, no. 5 (2024): 1022. https://doi.org/10.1111/jpim.12726.

MLA (9th ed.) Citation

Wünderlich, Nancy V., et al. "Enhancing Corporate Brands Through Service Robots: The Impact of Anthropomorphic Design Metaphors on Corporate Brand Perceptions." Journal of Product Innovation Management, vol. 41, no. 5, 2024, p. 1022, https://doi.org/10.1111/jpim.12726.