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ERP Evidence for the Effects of Anthropomorphic Icons on Attention and Perceptual Decision Making.

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Title: ERP Evidence for the Effects of Anthropomorphic Icons on Attention and Perceptual Decision Making.
Authors: Duan, Dini1 (AUTHOR), Zhu, Yanfei1 (AUTHOR), Chu, Dihui1 (AUTHOR), Wu, Wenyu1 (AUTHOR) wuwenyu.design@seu.edu.cn
Source: International Journal of Human-Computer Interaction. May2025, Vol. 41 Issue 9, p5435-5444. 10p.
Subjects: Drift diffusion models, Decision making, Anthropomorphism, Attention
Abstract: Prior neuro ergonomic studies have shown that anthropomorphic app icons produce a more attractive attention effect. In this study, we investigate whether the attention effect of anthropomorphic icons influences the perceptual decision making process and whether the behavior performance changes with different cue durations. The attentional effects of anthropomorphic icons elicited larger N250 amplitudes. For the time course of attention effect, the results showed that the response time in the 500 ms stimulus duration is significantly faster than 250 ms. The speed of information accumulation explains the attention effects of anthropomorphic icons, as in the anthropomorphic icon cues, increased N250 amplitude was only associated with higher drift rates. These results contribute to research on the spatial attention effect of anthropomorphic icons and can be demonstrated by N250 amplitude and information accumulation speed. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: ERP Evidence for the Effects of Anthropomorphic Icons on Attention and Perceptual Decision Making.
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  Data: <searchLink fieldCode="AR" term="%22Duan%2C+Dini%22">Duan, Dini</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhu%2C+Yanfei%22">Zhu, Yanfei</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chu%2C+Dihui%22">Chu, Dihui</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wu%2C+Wenyu%22">Wu, Wenyu</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> wuwenyu.design@seu.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. May2025, Vol. 41 Issue 9, p5435-5444. 10p.
– Name: Subject
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  Data: <searchLink fieldCode="DE" term="%22Drift+diffusion+models%22">Drift diffusion models</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+making%22">Decision making</searchLink><br /><searchLink fieldCode="DE" term="%22Anthropomorphism%22">Anthropomorphism</searchLink><br /><searchLink fieldCode="DE" term="%22Attention%22">Attention</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Prior neuro ergonomic studies have shown that anthropomorphic app icons produce a more attractive attention effect. In this study, we investigate whether the attention effect of anthropomorphic icons influences the perceptual decision making process and whether the behavior performance changes with different cue durations. The attentional effects of anthropomorphic icons elicited larger N250 amplitudes. For the time course of attention effect, the results showed that the response time in the 500 ms stimulus duration is significantly faster than 250 ms. The speed of information accumulation explains the attention effects of anthropomorphic icons, as in the anthropomorphic icon cues, increased N250 amplitude was only associated with higher drift rates. These results contribute to research on the spatial attention effect of anthropomorphic icons and can be demonstrated by N250 amplitude and information accumulation speed. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.1080/10447318.2024.2361208
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 5435
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        Type: general
      – SubjectFull: Decision making
        Type: general
      – SubjectFull: Anthropomorphism
        Type: general
      – SubjectFull: Attention
        Type: general
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      – TitleFull: ERP Evidence for the Effects of Anthropomorphic Icons on Attention and Perceptual Decision Making.
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            NameFull: Zhu, Yanfei
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            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
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