Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.

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Title: Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.
Authors: Hyerim Cho1 hyerimcho@missouri.edu, Adkins, Denice1 adkinsd@missouri.edu, Kohlburn, Joe1 kohlburnj@missouri.edu, Castaño, Wilson1 wilson.castano@missouri.edu
Source: RUSQ: A Journal of Reference & User Experience. 2025, Vol. 60 Issue 3, p126-139. 14p.
Subjects: Webcomics, User experience, Nonformal education, Digital technology
Abstract: Webtoon is an emerging, born-digital, online comics reading platform gaining global popularity. The current study investigates how the webtoon reading experience differentiates from conventional book-based reading experiences, and what these differences mean for readers' advisors. Based on semi-structured interviews with 29 webtoon readers, findings from our qualitative analysis suggest that the platform's characteristics, such as vertical scrolling, mobile friendliness, and short time commitment, have provided readers with a more accessible and unique reading experience. In addition, webtoon fosters informal learning experiences as readers are naturally exposed to Korean culture and language while enjoying the content. [ABSTRACT FROM AUTHOR]
Copyright of RUSQ: A Journal of Reference & User Experience is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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DbLabel: Engineering Source
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PubType: Academic Journal
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  Data: Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.
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  Data: <searchLink fieldCode="AR" term="%22Hyerim+Cho%22">Hyerim Cho</searchLink><relatesTo>1</relatesTo><i> hyerimcho@missouri.edu</i><br /><searchLink fieldCode="AR" term="%22Adkins%2C+Denice%22">Adkins, Denice</searchLink><relatesTo>1</relatesTo><i> adkinsd@missouri.edu</i><br /><searchLink fieldCode="AR" term="%22Kohlburn%2C+Joe%22">Kohlburn, Joe</searchLink><relatesTo>1</relatesTo><i> kohlburnj@missouri.edu</i><br /><searchLink fieldCode="AR" term="%22Castaño%2C+Wilson%22">Castaño, Wilson</searchLink><relatesTo>1</relatesTo><i> wilson.castano@missouri.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22RUSQ%3A+A+Journal+of+Reference+%26+User+Experience%22">RUSQ: A Journal of Reference & User Experience</searchLink>. 2025, Vol. 60 Issue 3, p126-139. 14p.
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  Data: <searchLink fieldCode="DE" term="%22Webcomics%22">Webcomics</searchLink><br /><searchLink fieldCode="DE" term="%22User+experience%22">User experience</searchLink><br /><searchLink fieldCode="DE" term="%22Nonformal+education%22">Nonformal education</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+technology%22">Digital technology</searchLink>
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  Label: Abstract
  Group: Ab
  Data: Webtoon is an emerging, born-digital, online comics reading platform gaining global popularity. The current study investigates how the webtoon reading experience differentiates from conventional book-based reading experiences, and what these differences mean for readers' advisors. Based on semi-structured interviews with 29 webtoon readers, findings from our qualitative analysis suggest that the platform's characteristics, such as vertical scrolling, mobile friendliness, and short time commitment, have provided readers with a more accessible and unique reading experience. In addition, webtoon fosters informal learning experiences as readers are naturally exposed to Korean culture and language while enjoying the content. [ABSTRACT FROM AUTHOR]
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  Label:
  Group: Ab
  Data: <i>Copyright of RUSQ: A Journal of Reference & User Experience is the property of American Library Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 126
    Subjects:
      – SubjectFull: Webcomics
        Type: general
      – SubjectFull: User experience
        Type: general
      – SubjectFull: Nonformal education
        Type: general
      – SubjectFull: Digital technology
        Type: general
    Titles:
      – TitleFull: Webtoon: The Confluence of Platformization, Snack Culture, and the New Korean Wave.
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            NameFull: Hyerim Cho
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            NameFull: Adkins, Denice
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            – D: 01
              M: 07
              Text: 2025
              Type: published
              Y: 2025
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              Value: 60
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              Value: 3
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            – TitleFull: RUSQ: A Journal of Reference & User Experience
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