Secret Two-Part Tariffs and Retailer Risk Aversion.

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Title: Secret Two-Part Tariffs and Retailer Risk Aversion.
Authors: Lømo, Teis Lunde1 (AUTHOR) teis.lomo@uib.no
Source: Review of Industrial Organization. Jun2025, Vol. 67 Issue 1, p69-82. 14p.
Subjects: Wholesale prices, Direct costing, Prices, Risk aversion, Price increases
Abstract: This paper studies a manufacturer that offers secret two-part tariffs to multiple retailers that compete in prices. Prior work on this setting has shown that, in equilibrium, wholesale prices equal marginal cost and profits vanish as retailers become undifferentiated. I extend the prior work by introducing demand uncertainty and downstream risk aversion. I show that if merely a single retailer is risk averse, all wholesale prices will lie above marginal cost. Intuitively, the manufacturer provides insurance to the risk-averse retailer by reducing its fixed fee and increasing the wholesale price above cost. The positive upstream margin in turn induces the manufacturer to divert sales toward the risk-averse retailer, which it does by increasing wholesale prices for the risk-neutral retailers as well. Relatedly, downstream risk aversion can increase industry and upstream profits compared to risk neutrality if retailers are close substitutes. [ABSTRACT FROM AUTHOR]
Copyright of Review of Industrial Organization is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Secret Two-Part Tariffs and Retailer Risk Aversion.
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  Data: <searchLink fieldCode="DE" term="%22Wholesale+prices%22">Wholesale prices</searchLink><br /><searchLink fieldCode="DE" term="%22Direct+costing%22">Direct costing</searchLink><br /><searchLink fieldCode="DE" term="%22Prices%22">Prices</searchLink><br /><searchLink fieldCode="DE" term="%22Risk+aversion%22">Risk aversion</searchLink><br /><searchLink fieldCode="DE" term="%22Price+increases%22">Price increases</searchLink>
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  Data: This paper studies a manufacturer that offers secret two-part tariffs to multiple retailers that compete in prices. Prior work on this setting has shown that, in equilibrium, wholesale prices equal marginal cost and profits vanish as retailers become undifferentiated. I extend the prior work by introducing demand uncertainty and downstream risk aversion. I show that if merely a single retailer is risk averse, all wholesale prices will lie above marginal cost. Intuitively, the manufacturer provides insurance to the risk-averse retailer by reducing its fixed fee and increasing the wholesale price above cost. The positive upstream margin in turn induces the manufacturer to divert sales toward the risk-averse retailer, which it does by increasing wholesale prices for the risk-neutral retailers as well. Relatedly, downstream risk aversion can increase industry and upstream profits compared to risk neutrality if retailers are close substitutes. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Group: Ab
  Data: <i>Copyright of Review of Industrial Organization is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1007/s11151-025-10010-8
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 69
    Subjects:
      – SubjectFull: Wholesale prices
        Type: general
      – SubjectFull: Direct costing
        Type: general
      – SubjectFull: Prices
        Type: general
      – SubjectFull: Risk aversion
        Type: general
      – SubjectFull: Price increases
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      – TitleFull: Secret Two-Part Tariffs and Retailer Risk Aversion.
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              M: 06
              Text: Jun2025
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              Y: 2025
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