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Educational Implications of SEO Courses on Algorithm Awareness.

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Title: Educational Implications of SEO Courses on Algorithm Awareness.
Authors: Fruchard Muller, Clémentine1 (AUTHOR) clementine.fruchard_muller@univ-fcomte.fr, Sagot, Sylvain2 (AUTHOR), Domenget, Jean-Claude1 (AUTHOR)
Source: Education for Information. Aug2025, Vol. 41 Issue 3, p199-226. 28p.
Subjects: Search engine optimization, Search algorithms, Search engines, Evidence gaps, Algorithms
Abstract: This study investigated how teaching search engine optimization (SEO) influences students' algorithmic awareness, but also help them distinguish between organic and paid (SEA) results. Pre-course and post-course surveys were conducted with 150 students, and focus group discussions were conducted with five students from three disciplines: business, multimedia, and languages. The SEO courses enabled students to better distinguish between sponsored and organic search engine results and to understand the impact of algorithms. This has led to a more informed consumption of online information, with students becoming more skeptical of sponsored content. SEO skills have been shown to be relevant in each discipline, enhancing students' algorithm awareness. This underlines the importance of teaching SEO to deal with the algorithmic information landscape in an informed way. This study makes an original contribution to the understanding of algorithm awareness, particularly in the context of SEO courses for students. While previous research has looked at the effects of algorithms on user behavior, few studies have looked at the influence of specific education on how students perceive and interact with search engines. This research fills a gap on the educational impact of SEO courses. [ABSTRACT FROM AUTHOR]
Copyright of Education for Information is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: <searchLink fieldCode="DE" term="%22Search+engine+optimization%22">Search engine optimization</searchLink><br /><searchLink fieldCode="DE" term="%22Search+algorithms%22">Search algorithms</searchLink><br /><searchLink fieldCode="DE" term="%22Search+engines%22">Search engines</searchLink><br /><searchLink fieldCode="DE" term="%22Evidence+gaps%22">Evidence gaps</searchLink><br /><searchLink fieldCode="DE" term="%22Algorithms%22">Algorithms</searchLink>
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  Data: This study investigated how teaching search engine optimization (SEO) influences students' algorithmic awareness, but also help them distinguish between organic and paid (SEA) results. Pre-course and post-course surveys were conducted with 150 students, and focus group discussions were conducted with five students from three disciplines: business, multimedia, and languages. The SEO courses enabled students to better distinguish between sponsored and organic search engine results and to understand the impact of algorithms. This has led to a more informed consumption of online information, with students becoming more skeptical of sponsored content. SEO skills have been shown to be relevant in each discipline, enhancing students' algorithm awareness. This underlines the importance of teaching SEO to deal with the algorithmic information landscape in an informed way. This study makes an original contribution to the understanding of algorithm awareness, particularly in the context of SEO courses for students. While previous research has looked at the effects of algorithms on user behavior, few studies have looked at the influence of specific education on how students perceive and interact with search engines. This research fills a gap on the educational impact of SEO courses. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Education for Information is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Text: English
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        Type: general
      – SubjectFull: Search algorithms
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      – SubjectFull: Search engines
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      – SubjectFull: Evidence gaps
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      – SubjectFull: Algorithms
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              Text: Aug2025
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