Designing a novel typeface for mobile devices: reflections on a mixed-methods approach using quantitative and qualitative data in the lab and in the wild.
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| Title: | Designing a novel typeface for mobile devices: reflections on a mixed-methods approach using quantitative and qualitative data in the lab and in the wild. |
|---|---|
| Authors: | Gleissl, Barbara1 (AUTHOR), Haslbeck, Andreas1 (AUTHOR) andreas.haslbeck@his-e.de, Hoesl, Axel1 (AUTHOR), Liu, Mengdi2 (AUTHOR) |
| Source: | Cognition, Technology & Work. Jun2025, Vol. 27 Issue 1, p337-357. 21p. |
| Subjects: | Type design, Fonts & typefaces, Aesthetics, Concerts, Eye tracking |
| Abstract: | This paper reports the development and evaluation studies of a novel typeface, which requires various levels of analysis especially when considering a final industry level deployment. To inform approaches and choices, we report on a set of eight studies that were conducted while concerting an effort to guide the development of a novel typeface for mobile devices within a user-centered design paradigm. Our mixed-methods approach was separated into four distinct research phases: (1) pre-studies, (2) the evaluation of multiple design alternatives, (3) the empirical determination of dedicated typographical characteristics and (4) the investigation of the introduction of the favored alternative. In triangulating across various methods, we employed quantitative (e.g. via eye-tracking) and qualitative (e.g. via surveys) measures to estimate behavioral (reading performance) and attitudinal (aesthetic preference) data. We collected it in controlled conditions (laboratory environment) as well as in-the-wild (diary study). To provide methodological guidance, we not only report on the individual results and insights extracted from our conducted studies, but also reflect on our overall approach while discussing the benefits and shortcomings of our selected methods individually as well as in combination and their relevance for our multi-stage research setup. The outcome of this development process was a new typeface which provided the same objective reading performance compared to its predecessor, while regarding subjective user approval it outperformed the existing typeface. Highlights End-to-end report: 4 research phases covering 8 user studies (totaling 293 participants) Rating scale development: creation of 4 unique rating scales Reflections on the process and results after launch to millions of devices [ABSTRACT FROM AUTHOR] |
| Copyright of Cognition, Technology & Work is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
| FullText | Text: Availability: 0 |
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| Header | DbId: egs DbLabel: Engineering Source An: 186490118 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Designing a novel typeface for mobile devices: reflections on a mixed-methods approach using quantitative and qualitative data in the lab and in the wild. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Gleissl%2C+Barbara%22">Gleissl, Barbara</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Haslbeck%2C+Andreas%22">Haslbeck, Andreas</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> andreas.haslbeck@his-e.de</i><br /><searchLink fieldCode="AR" term="%22Hoesl%2C+Axel%22">Hoesl, Axel</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liu%2C+Mengdi%22">Liu, Mengdi</searchLink><relatesTo>2</relatesTo> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Cognition%2C+Technology+%26+Work%22">Cognition, Technology & Work</searchLink>. Jun2025, Vol. 27 Issue 1, p337-357. 21p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Type+design%22">Type design</searchLink><br /><searchLink fieldCode="DE" term="%22Fonts+%26+typefaces%22">Fonts & typefaces</searchLink><br /><searchLink fieldCode="DE" term="%22Aesthetics%22">Aesthetics</searchLink><br /><searchLink fieldCode="DE" term="%22Concerts%22">Concerts</searchLink><br /><searchLink fieldCode="DE" term="%22Eye+tracking%22">Eye tracking</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper reports the development and evaluation studies of a novel typeface, which requires various levels of analysis especially when considering a final industry level deployment. To inform approaches and choices, we report on a set of eight studies that were conducted while concerting an effort to guide the development of a novel typeface for mobile devices within a user-centered design paradigm. Our mixed-methods approach was separated into four distinct research phases: (1) pre-studies, (2) the evaluation of multiple design alternatives, (3) the empirical determination of dedicated typographical characteristics and (4) the investigation of the introduction of the favored alternative. In triangulating across various methods, we employed quantitative (e.g. via eye-tracking) and qualitative (e.g. via surveys) measures to estimate behavioral (reading performance) and attitudinal (aesthetic preference) data. We collected it in controlled conditions (laboratory environment) as well as in-the-wild (diary study). To provide methodological guidance, we not only report on the individual results and insights extracted from our conducted studies, but also reflect on our overall approach while discussing the benefits and shortcomings of our selected methods individually as well as in combination and their relevance for our multi-stage research setup. The outcome of this development process was a new typeface which provided the same objective reading performance compared to its predecessor, while regarding subjective user approval it outperformed the existing typeface. Highlights End-to-end report: 4 research phases covering 8 user studies (totaling 293 participants) Rating scale development: creation of 4 unique rating scales Reflections on the process and results after launch to millions of devices [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Cognition, Technology & Work is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s10111-025-00800-1 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 21 StartPage: 337 Subjects: – SubjectFull: Type design Type: general – SubjectFull: Fonts & typefaces Type: general – SubjectFull: Aesthetics Type: general – SubjectFull: Concerts Type: general – SubjectFull: Eye tracking Type: general Titles: – TitleFull: Designing a novel typeface for mobile devices: reflections on a mixed-methods approach using quantitative and qualitative data in the lab and in the wild. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Gleissl, Barbara – PersonEntity: Name: NameFull: Haslbeck, Andreas – PersonEntity: Name: NameFull: Hoesl, Axel – PersonEntity: Name: NameFull: Liu, Mengdi IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 14355558 Numbering: – Type: volume Value: 27 – Type: issue Value: 1 Titles: – TitleFull: Cognition, Technology & Work Type: main |
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