View in EDS HTML Full Text PDF Full Text

Construction of microblogging-based effect evaluation index for significant sports events in the internet era.

Saved in:
Bibliographic Details
Title: Construction of microblogging-based effect evaluation index for significant sports events in the internet era.
Authors: Li, Mengyu1 (AUTHOR), Liu, Huinan2 (AUTHOR) tayaoyao@126.com, Li, Yanglin3,4 (AUTHOR)
Source: Intelligent Decision Technologies. Jul2025, Vol. 19 Issue 4, p2233-2252. 20p.
Subjects: Microblogs, Sports events, Audience participation, Artificial intelligence, Communication strategies, Evaluation methodology
Abstract: This paper develops a multi-dimensional appraisal index system to evaluate microblogging platforms' communication effectiveness during major sporting events. The system includes five primary indices—passer impact, content effect, channel effect, audience effect, and interactive effect—supported by 12 s-order and 31 third-order indices, refined through expert consultation via the Delphi technique. Expert authority coefficients exceeded 0.7, with the passer effect averaging 0.91. Metrics like importance, operability, and sensitivity scored highly, demonstrating strong validity and consistency. The indices assess user activity, interactions, and dissemination modes, such as single-chain communication for precision and charisma spread for broader reach. Results show microblogging's effectiveness in real-time engagement, with interactive strategies fostering audience interest. AI-driven dynamic analysis further enhances adaptability. The system's scalability allows integration across diverse events and demographics. These findings offer valuable insights for event organizers, sponsors, and brands to boost engagement, visibility, and audience experience. [ABSTRACT FROM AUTHOR]
Copyright of Intelligent Decision Technologies is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: egs
DbLabel: Engineering Source
An: 187350013
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Construction of microblogging-based effect evaluation index for significant sports events in the internet era.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Li%2C+Mengyu%22">Li, Mengyu</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liu%2C+Huinan%22">Liu, Huinan</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> tayaoyao@126.com</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Yanglin%22">Li, Yanglin</searchLink><relatesTo>3,4</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Intelligent+Decision+Technologies%22">Intelligent Decision Technologies</searchLink>. Jul2025, Vol. 19 Issue 4, p2233-2252. 20p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Microblogs%22">Microblogs</searchLink><br /><searchLink fieldCode="DE" term="%22Sports+events%22">Sports events</searchLink><br /><searchLink fieldCode="DE" term="%22Audience+participation%22">Audience participation</searchLink><br /><searchLink fieldCode="DE" term="%22Artificial+intelligence%22">Artificial intelligence</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+strategies%22">Communication strategies</searchLink><br /><searchLink fieldCode="DE" term="%22Evaluation+methodology%22">Evaluation methodology</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This paper develops a multi-dimensional appraisal index system to evaluate microblogging platforms' communication effectiveness during major sporting events. The system includes five primary indices—passer impact, content effect, channel effect, audience effect, and interactive effect—supported by 12 s-order and 31 third-order indices, refined through expert consultation via the Delphi technique. Expert authority coefficients exceeded 0.7, with the passer effect averaging 0.91. Metrics like importance, operability, and sensitivity scored highly, demonstrating strong validity and consistency. The indices assess user activity, interactions, and dissemination modes, such as single-chain communication for precision and charisma spread for broader reach. Results show microblogging's effectiveness in real-time engagement, with interactive strategies fostering audience interest. AI-driven dynamic analysis further enhances adaptability. The system's scalability allows integration across diverse events and demographics. These findings offer valuable insights for event organizers, sponsors, and brands to boost engagement, visibility, and audience experience. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Intelligent Decision Technologies is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=187350013
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/18724981251334814
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 2233
    Subjects:
      – SubjectFull: Microblogs
        Type: general
      – SubjectFull: Sports events
        Type: general
      – SubjectFull: Audience participation
        Type: general
      – SubjectFull: Artificial intelligence
        Type: general
      – SubjectFull: Communication strategies
        Type: general
      – SubjectFull: Evaluation methodology
        Type: general
    Titles:
      – TitleFull: Construction of microblogging-based effect evaluation index for significant sports events in the internet era.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Li, Mengyu
      – PersonEntity:
          Name:
            NameFull: Liu, Huinan
      – PersonEntity:
          Name:
            NameFull: Li, Yanglin
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 18724981
          Numbering:
            – Type: volume
              Value: 19
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Intelligent Decision Technologies
              Type: main
ResultId 1