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Sensory Perception Optimization of Consumer Products: Toothpaste Tube Squeezability.

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Title: Sensory Perception Optimization of Consumer Products: Toothpaste Tube Squeezability.
Authors: Teoman, Baran1 (AUTHOR), Vandeven, Mark1 (AUTHOR), Cabelly, Aileen1 (AUTHOR), Morelli, Monica1 (AUTHOR), Potanin, Andrei1 (AUTHOR) andrei_potanin@colpal.com
Source: Journal of Texture Studies. Aug2025, Vol. 56 Issue 4, p1-6. 6p.
Subjects: Toothpaste, Sensory perception, Satisfaction, Packaging, Texture analysis (Image processing), Product design, Consumer goods, Compressibility
Abstract: This study examines the "squeezability" of toothpaste tubes, focusing on how ease of dispensing influences consumer acceptability of the product. Eight toothpaste samples, modified from a commercial product, were evaluated by 27 panelists in terms of acceptability scale. In parallel, instrumental measurements were conducted using a tactile glove and a texture analyzer to assess grip force and squeeze rate. A toothpaste tube can be too hard (paste does not flow easily) or too soft (paste flowing out uncontrollably) to squeeze. In this work, the optimal range or the "golden middle" of squeezability was determined via statistical analysis of the sensory and textural data, offering insights for improving product design and packaging. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Texture Studies is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Sensory Perception Optimization of Consumer Products: Toothpaste Tube Squeezability.
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  Data: <searchLink fieldCode="DE" term="%22Toothpaste%22">Toothpaste</searchLink><br /><searchLink fieldCode="DE" term="%22Sensory+perception%22">Sensory perception</searchLink><br /><searchLink fieldCode="DE" term="%22Satisfaction%22">Satisfaction</searchLink><br /><searchLink fieldCode="DE" term="%22Packaging%22">Packaging</searchLink><br /><searchLink fieldCode="DE" term="%22Texture+analysis+%28Image+processing%29%22">Texture analysis (Image processing)</searchLink><br /><searchLink fieldCode="DE" term="%22Product+design%22">Product design</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+goods%22">Consumer goods</searchLink><br /><searchLink fieldCode="DE" term="%22Compressibility%22">Compressibility</searchLink>
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  Data: This study examines the "squeezability" of toothpaste tubes, focusing on how ease of dispensing influences consumer acceptability of the product. Eight toothpaste samples, modified from a commercial product, were evaluated by 27 panelists in terms of acceptability scale. In parallel, instrumental measurements were conducted using a tactile glove and a texture analyzer to assess grip force and squeeze rate. A toothpaste tube can be too hard (paste does not flow easily) or too soft (paste flowing out uncontrollably) to squeeze. In this work, the optimal range or the "golden middle" of squeezability was determined via statistical analysis of the sensory and textural data, offering insights for improving product design and packaging. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
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  Data: <i>Copyright of Journal of Texture Studies is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/jtxs.70036
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      – Code: eng
        Text: English
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        PageCount: 6
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      – SubjectFull: Toothpaste
        Type: general
      – SubjectFull: Sensory perception
        Type: general
      – SubjectFull: Satisfaction
        Type: general
      – SubjectFull: Packaging
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      – SubjectFull: Texture analysis (Image processing)
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      – SubjectFull: Product design
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            NameFull: Teoman, Baran
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              M: 08
              Text: Aug2025
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              Y: 2025
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