EL ARTE DE ESCRIBIR PANTALLAS ENTRE HISTORIA Y CREACIÓN.

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Title: EL ARTE DE ESCRIBIR PANTALLAS ENTRE HISTORIA Y CREACIÓN.
Authors: Conenna, Víctor J.1 letraceluloide@gmail.com
Source: I + A: Investigación + Acción. 2025, Issue 26, p323-326. 4p.
Subjects: Film scriptwriting, Transmedia storytelling, Narration, Narration in motion pictures, Historical analysis, Visual communication
Abstract (English): The article focuses on the review of the book "Writing Screens" by Ricardo Luis Aiello, which explores screenwriting in the audiovisual context. Aiello argues that the script is fundamental not only as a technical tool but also as a space for aesthetic experimentation and cultural dialogue. The book offers a historical reconstruction of audiovisual narrative, analyzing its evolution from classic Hollywood cinema to current transmedia, and is presented as a valuable pedagogical resource for students and professionals in the field. Additionally, it is notable for its accessible language and critical approach, inviting reflection on screenwriting and its impact on media perception. [Extracted from the article]
Abstract (Spanish): El artículo se centra en la reseña del libro "Escribir pantallas" de Ricardo Luis Aiello, que explora la escritura de guiones en el contexto audiovisual. Aiello argumenta que el guion es fundamental no solo como herramienta técnica, sino como un espacio de experimentación estética y diálogo cultural. El libro ofrece una reconstrucción histórica de la narrativa audiovisual, analizando su evolución desde el cine clásico de Hollywood hasta las transmedias actuales, y se presenta como un recurso pedagógico valioso para estudiantes y profesionales del área. Además, destaca por su lenguaje accesible y su enfoque crítico, invitando a la reflexión sobre la escritura de guiones y su impacto en la percepción mediática. [Extracted from the article]
Copyright of I + A: Investigación + Acción is the property of FAUD - Universidad Nacional de Mar del Plata and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
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Header DbId: egs
DbLabel: Engineering Source
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PubType: Academic Journal
PubTypeId: academicJournal
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: EL ARTE DE ESCRIBIR PANTALLAS ENTRE HISTORIA Y CREACIÓN.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Conenna%2C+Víctor+J%2E%22">Conenna, Víctor J.</searchLink><relatesTo>1</relatesTo><i> letraceluloide@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22I+%2B+A%3A+Investigación+%2B+Acción%22">I + A: Investigación + Acción</searchLink>. 2025, Issue 26, p323-326. 4p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Film+scriptwriting%22">Film scriptwriting</searchLink><br /><searchLink fieldCode="DE" term="%22Transmedia+storytelling%22">Transmedia storytelling</searchLink><br /><searchLink fieldCode="DE" term="%22Narration%22">Narration</searchLink><br /><searchLink fieldCode="DE" term="%22Narration+in+motion+pictures%22">Narration in motion pictures</searchLink><br /><searchLink fieldCode="DE" term="%22Historical+analysis%22">Historical analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Visual+communication%22">Visual communication</searchLink>
– Name: Abstract
  Label: Abstract (English)
  Group: Ab
  Data: The article focuses on the review of the book "Writing Screens" by Ricardo Luis Aiello, which explores screenwriting in the audiovisual context. Aiello argues that the script is fundamental not only as a technical tool but also as a space for aesthetic experimentation and cultural dialogue. The book offers a historical reconstruction of audiovisual narrative, analyzing its evolution from classic Hollywood cinema to current transmedia, and is presented as a valuable pedagogical resource for students and professionals in the field. Additionally, it is notable for its accessible language and critical approach, inviting reflection on screenwriting and its impact on media perception. [Extracted from the article]
– Name: Abstract
  Label: Abstract (Spanish)
  Group: Ab
  Data: El artículo se centra en la reseña del libro "Escribir pantallas" de Ricardo Luis Aiello, que explora la escritura de guiones en el contexto audiovisual. Aiello argumenta que el guion es fundamental no solo como herramienta técnica, sino como un espacio de experimentación estética y diálogo cultural. El libro ofrece una reconstrucción histórica de la narrativa audiovisual, analizando su evolución desde el cine clásico de Hollywood hasta las transmedias actuales, y se presenta como un recurso pedagógico valioso para estudiantes y profesionales del área. Además, destaca por su lenguaje accesible y su enfoque crítico, invitando a la reflexión sobre la escritura de guiones y su impacto en la percepción mediática. [Extracted from the article]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of I + A: Investigación + Acción is the property of FAUD - Universidad Nacional de Mar del Plata and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 323
    Subjects:
      – SubjectFull: Film scriptwriting
        Type: general
      – SubjectFull: Transmedia storytelling
        Type: general
      – SubjectFull: Narration
        Type: general
      – SubjectFull: Narration in motion pictures
        Type: general
      – SubjectFull: Historical analysis
        Type: general
      – SubjectFull: Visual communication
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      – TitleFull: EL ARTE DE ESCRIBIR PANTALLAS ENTRE HISTORIA Y CREACIÓN.
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            – D: 01
              M: 01
              Text: 2025
              Type: published
              Y: 2025
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              Value: 26
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            – TitleFull: I + A: Investigación + Acción
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