When Steamboat Willie Drifts into Public Waters: Disney's New Character Dilemma and What It Can and Cannot Do When Classic Characters Go Public.

Saved in:
Bibliographic Details
Title: When Steamboat Willie Drifts into Public Waters: Disney's New Character Dilemma and What It Can and Cannot Do When Classic Characters Go Public.
Authors: MARX, LOGAN D.1
Source: Journal of Business & Technology Law. 2026, Vol. 21 Issue 1, p211-259. 49p.
Subjects: Public domain (Copyright law), Copyright, Walt Disney Co., Disney films, Intellectual property, Mickey Mouse (Fictional character), Trademarks
Abstract: This article examines the legal challenges faced by The Walt Disney Company as some of its earliest and most iconic characters, such as Steamboat Willie (an early version of Mickey Mouse), enter the public domain due to copyright expiration. It explains that while Disney cannot enforce copyright protections on expired original works, it may still protect copyrighted elements in derivative works and assert trademark rights, which can persist indefinitely if actively used in commerce. The article discusses the balance between Disney’s business interests in enforcing intellectual property rights and the public’s interest in accessing works in the public domain, emphasizing that enforcement should be legally justified, ethically sound, and aligned with the purpose of intellectual property law. It also highlights Disney’s history of aggressive intellectual property enforcement and lobbying efforts, noting that future responses to expiring copyrights will shape the evolving landscape of character protection. [Extracted from the article]
Copyright of Journal of Business & Technology Law is the property of University of Maryland School of Law and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Engineering Source
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: egs
DbLabel: Engineering Source
An: 191957921
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: When Steamboat Willie Drifts into Public Waters: Disney's New Character Dilemma and What It Can and Cannot Do When Classic Characters Go Public.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22MARX%2C+LOGAN+D%2E%22">MARX, LOGAN D.</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+%26+Technology+Law%22">Journal of Business & Technology Law</searchLink>. 2026, Vol. 21 Issue 1, p211-259. 49p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Public+domain+%28Copyright+law%29%22">Public domain (Copyright law)</searchLink><br /><searchLink fieldCode="DE" term="%22Copyright%22">Copyright</searchLink><br /><searchLink fieldCode="DE" term="%22Walt+Disney+Co%2E%22">Walt Disney Co.</searchLink><br /><searchLink fieldCode="DE" term="%22Disney+films%22">Disney films</searchLink><br /><searchLink fieldCode="DE" term="%22Intellectual+property%22">Intellectual property</searchLink><br /><searchLink fieldCode="DE" term="%22Mickey+Mouse+%28Fictional+character%29%22">Mickey Mouse (Fictional character)</searchLink><br /><searchLink fieldCode="DE" term="%22Trademarks%22">Trademarks</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This article examines the legal challenges faced by The Walt Disney Company as some of its earliest and most iconic characters, such as Steamboat Willie (an early version of Mickey Mouse), enter the public domain due to copyright expiration. It explains that while Disney cannot enforce copyright protections on expired original works, it may still protect copyrighted elements in derivative works and assert trademark rights, which can persist indefinitely if actively used in commerce. The article discusses the balance between Disney’s business interests in enforcing intellectual property rights and the public’s interest in accessing works in the public domain, emphasizing that enforcement should be legally justified, ethically sound, and aligned with the purpose of intellectual property law. It also highlights Disney’s history of aggressive intellectual property enforcement and lobbying efforts, noting that future responses to expiring copyrights will shape the evolving landscape of character protection. [Extracted from the article]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Business & Technology Law is the property of University of Maryland School of Law and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=egs&AN=191957921
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 49
        StartPage: 211
    Subjects:
      – SubjectFull: Public domain (Copyright law)
        Type: general
      – SubjectFull: Copyright
        Type: general
      – SubjectFull: Walt Disney Co.
        Type: general
      – SubjectFull: Disney films
        Type: general
      – SubjectFull: Intellectual property
        Type: general
      – SubjectFull: Mickey Mouse (Fictional character)
        Type: general
      – SubjectFull: Trademarks
        Type: general
    Titles:
      – TitleFull: When Steamboat Willie Drifts into Public Waters: Disney's New Character Dilemma and What It Can and Cannot Do When Classic Characters Go Public.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: MARX, LOGAN D.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 19415788
          Numbering:
            – Type: volume
              Value: 21
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Business & Technology Law
              Type: main
ResultId 1