Information Disclosure Strategies for Chinese Agricultural Product Producers: Digital Intelligent Marketing and Ecological Niche Perspective.
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| Title: | Information Disclosure Strategies for Chinese Agricultural Product Producers: Digital Intelligent Marketing and Ecological Niche Perspective. |
|---|---|
| Authors: | Liu, Pan1 hnycliupan@163.com, Liu, Zihou2 lzh90202@163.com, Zhang, Man2 936781892@qq.com |
| Source: | IAENG International Journal of Applied Mathematics. Mar2026, Vol. 56 Issue 3, p1076-1089. 14p. |
| Subjects: | Game theory, Internet traffic, Farm produce, Digital technology, Internet marketing, Strategic alliances (Business), Disclosure, Electronic commerce |
| Abstract: | Producers and e-commerce platforms engage in a strategic evolutionary game to enhance the information disclosure environment. Employing evolutionary game theory, we analyze the influence of key parameters--including initial willingness, traffic conversion rates, the platform's revenue share ratio, the producer's additional cost for adopting strategy H1, and the platform's service cost for strategy G1--on the system's Evolutionarily Stable Strategy (ESS). Numerical simulations are conducted to validate the model. The findings indicate that the system's convergence to the optimal (H1, G1) strategy is promoted by higher initial willingness from both parties, a significant disparity in traffic conversion rates between strategies, an appropriately set revenue share ratio, greater traffic generated by the platform's G1 strategy, and lower traffic from its G2 strategy. Furthermore, producers exhibit greater sensitivity and respond more rapidly to strategic adjustments. Based on these results, the paper proposes targeted recommendations to optimize the collaborative ecosystem between producers and e-commerce platforms. [ABSTRACT FROM AUTHOR] |
| Copyright of IAENG International Journal of Applied Mathematics is the property of International Association of Engineers (IAENG) and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Engineering Source |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: egs DbLabel: Engineering Source An: 191967206 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Information Disclosure Strategies for Chinese Agricultural Product Producers: Digital Intelligent Marketing and Ecological Niche Perspective. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Liu%2C+Pan%22">Liu, Pan</searchLink><relatesTo>1</relatesTo><i> hnycliupan@163.com</i><br /><searchLink fieldCode="AR" term="%22Liu%2C+Zihou%22">Liu, Zihou</searchLink><relatesTo>2</relatesTo><i> lzh90202@163.com</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Man%22">Zhang, Man</searchLink><relatesTo>2</relatesTo><i> 936781892@qq.com</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22IAENG+International+Journal+of+Applied+Mathematics%22">IAENG International Journal of Applied Mathematics</searchLink>. Mar2026, Vol. 56 Issue 3, p1076-1089. 14p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Game+theory%22">Game theory</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+traffic%22">Internet traffic</searchLink><br /><searchLink fieldCode="DE" term="%22Farm+produce%22">Farm produce</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+technology%22">Digital technology</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Strategic+alliances+%28Business%29%22">Strategic alliances (Business)</searchLink><br /><searchLink fieldCode="DE" term="%22Disclosure%22">Disclosure</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+commerce%22">Electronic commerce</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Producers and e-commerce platforms engage in a strategic evolutionary game to enhance the information disclosure environment. Employing evolutionary game theory, we analyze the influence of key parameters--including initial willingness, traffic conversion rates, the platform's revenue share ratio, the producer's additional cost for adopting strategy H1, and the platform's service cost for strategy G1--on the system's Evolutionarily Stable Strategy (ESS). Numerical simulations are conducted to validate the model. The findings indicate that the system's convergence to the optimal (H1, G1) strategy is promoted by higher initial willingness from both parties, a significant disparity in traffic conversion rates between strategies, an appropriately set revenue share ratio, greater traffic generated by the platform's G1 strategy, and lower traffic from its G2 strategy. Furthermore, producers exhibit greater sensitivity and respond more rapidly to strategic adjustments. Based on these results, the paper proposes targeted recommendations to optimize the collaborative ecosystem between producers and e-commerce platforms. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of IAENG International Journal of Applied Mathematics is the property of International Association of Engineers (IAENG) and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 14 StartPage: 1076 Subjects: – SubjectFull: Game theory Type: general – SubjectFull: Internet traffic Type: general – SubjectFull: Farm produce Type: general – SubjectFull: Digital technology Type: general – SubjectFull: Internet marketing Type: general – SubjectFull: Strategic alliances (Business) Type: general – SubjectFull: Disclosure Type: general – SubjectFull: Electronic commerce Type: general Titles: – TitleFull: Information Disclosure Strategies for Chinese Agricultural Product Producers: Digital Intelligent Marketing and Ecological Niche Perspective. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Liu, Pan – PersonEntity: Name: NameFull: Liu, Zihou – PersonEntity: Name: NameFull: Zhang, Man IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: Mar2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 19929978 Numbering: – Type: volume Value: 56 – Type: issue Value: 3 Titles: – TitleFull: IAENG International Journal of Applied Mathematics Type: main |
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