Design of sales mode and freshness-keeping strategy based on a fresh product e-commerce.
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| Title: | Design of sales mode and freshness-keeping strategy based on a fresh product e-commerce. |
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| Authors: | Wang, Guoli1 (AUTHOR), Hao, Yujie1 (AUTHOR), Hu, Mingmao2,3,4 (AUTHOR) hu@huat.edu.cn, Lan, Yanfei3 (AUTHOR) |
| Source: | International Journal of General Systems. Jul2026, Vol. 55 Issue 5, p555-586. 32p. |
| Subjects: | Market design & structure (Economics), Perishable goods, Retail industry, Supply chains |
| Abstract: | With the development of fresh e-commerce, enterprises pay more attention to the sales and freshness-keeping decisions of fresh products. This paper studies the sales mode and freshness-keeping strategy of a fresh product supply chain, where supplier S enters fresh e-commerce E through reselling or agency selling mode, and the product owner decides to adopt self-freshness-keeping strategy or introduce a third-party freshness-keeping service provider (3PF). Assuming that the supplier chooses sales mode and the product owner decides freshness-keeping strategy, four market structures are formed. We find that the agency selling mode brings higher revenue to supplier and 3PF. In addition, whatever sales mode is adopted, the self-freshness-keeping strategy is dominant strategy. Finally, different strategy choices have a significant impact on members' decision-making: the products under agency selling mode are cheaper and fresher; The product owner offers cheaper products under the self-freshness-keeping strategy, and offers fresher products under another strategy. [ABSTRACT FROM AUTHOR] |
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| Database: | Engineering Source |
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| Abstract: | With the development of fresh e-commerce, enterprises pay more attention to the sales and freshness-keeping decisions of fresh products. This paper studies the sales mode and freshness-keeping strategy of a fresh product supply chain, where supplier S enters fresh e-commerce E through reselling or agency selling mode, and the product owner decides to adopt self-freshness-keeping strategy or introduce a third-party freshness-keeping service provider (3PF). Assuming that the supplier chooses sales mode and the product owner decides freshness-keeping strategy, four market structures are formed. We find that the agency selling mode brings higher revenue to supplier and 3PF. In addition, whatever sales mode is adopted, the self-freshness-keeping strategy is dominant strategy. Finally, different strategy choices have a significant impact on members' decision-making: the products under agency selling mode are cheaper and fresher; The product owner offers cheaper products under the self-freshness-keeping strategy, and offers fresher products under another strategy. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 03081079 |
| DOI: | 10.1080/03081079.2025.2488977 |
