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Design of sales mode and freshness-keeping strategy based on a fresh product e-commerce.

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Title: Design of sales mode and freshness-keeping strategy based on a fresh product e-commerce.
Authors: Wang, Guoli1 (AUTHOR), Hao, Yujie1 (AUTHOR), Hu, Mingmao2,3,4 (AUTHOR) hu@huat.edu.cn, Lan, Yanfei3 (AUTHOR)
Source: International Journal of General Systems. Jul2026, Vol. 55 Issue 5, p555-586. 32p.
Subjects: Market design & structure (Economics), Perishable goods, Retail industry, Supply chains
Abstract: With the development of fresh e-commerce, enterprises pay more attention to the sales and freshness-keeping decisions of fresh products. This paper studies the sales mode and freshness-keeping strategy of a fresh product supply chain, where supplier S enters fresh e-commerce E through reselling or agency selling mode, and the product owner decides to adopt self-freshness-keeping strategy or introduce a third-party freshness-keeping service provider (3PF). Assuming that the supplier chooses sales mode and the product owner decides freshness-keeping strategy, four market structures are formed. We find that the agency selling mode brings higher revenue to supplier and 3PF. In addition, whatever sales mode is adopted, the self-freshness-keeping strategy is dominant strategy. Finally, different strategy choices have a significant impact on members' decision-making: the products under agency selling mode are cheaper and fresher; The product owner offers cheaper products under the self-freshness-keeping strategy, and offers fresher products under another strategy. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of General Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Design of sales mode and freshness-keeping strategy based on a fresh product e-commerce.
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  Data: With the development of fresh e-commerce, enterprises pay more attention to the sales and freshness-keeping decisions of fresh products. This paper studies the sales mode and freshness-keeping strategy of a fresh product supply chain, where supplier S enters fresh e-commerce E through reselling or agency selling mode, and the product owner decides to adopt self-freshness-keeping strategy or introduce a third-party freshness-keeping service provider (3PF). Assuming that the supplier chooses sales mode and the product owner decides freshness-keeping strategy, four market structures are formed. We find that the agency selling mode brings higher revenue to supplier and 3PF. In addition, whatever sales mode is adopted, the self-freshness-keeping strategy is dominant strategy. Finally, different strategy choices have a significant impact on members' decision-making: the products under agency selling mode are cheaper and fresher; The product owner offers cheaper products under the self-freshness-keeping strategy, and offers fresher products under another strategy. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of General Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/03081079.2025.2488977
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      – Code: eng
        Text: English
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        PageCount: 32
        StartPage: 555
    Subjects:
      – SubjectFull: Market design & structure (Economics)
        Type: general
      – SubjectFull: Perishable goods
        Type: general
      – SubjectFull: Retail industry
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      – SubjectFull: Supply chains
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            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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